Promotion & Advertising

Mailing Lists and List Brokers

Find in this topic area information for identifying effective direct marketing lists for both email and regular mail and for locating mailing list brokers.

Marketing Stories for Topic Area
Online Push (managing mailing lists) B-to-B Magazine Essential Guide to Lists and Databases: List Marketing 101 DM News List Specialists See Industry In Flux B-to-B

The Weblinks Collection

American List Council Glossary *Offers direct mail glossary of terms.
GreatLists.com *This site offers a directory for locating business-to-business mailing lists. Includes searchable database of lists that can be broken down by industry. Also FAQs page offers useful information about using mailing lists. Note that once a list is found payment is required to obtain the list.
Mailing and Fulfillment Service Association *National trade association for the mailing services industry.