Promotion & Advertising

Mobile Advertising, Wireless Marketing and Location Based

Reaching customers in new and innovative ways has always been an important strategic focus for marketers. In this section we look at emerging technologies, including location based marketing and advertising through wireless devices such as short message service (SMS) through cell phones and PDAs, that are bound to become mainstream modes of advertising in the not too distant future.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing the Advertising Campaign Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Advertisers in Touch With Teens' Cellphones Los Angeles Times
Mastering the Mobile Marketing Maze (issues with mobile marketing - PDF format) MillwardBrown
Targeted Ads Designed for You (how ads are being targeted to cellphones) Technology Review
Mobile Commerce Is Japan's E-Commerce Associated Press
Mobile Ads Take Baby Steps to Reach Consumers Reuters
In CBS Test, Mobile Ads Find Users (test to tie ads to person's location via GPS) New York Times

Click Here to See All 54 Stories for Topic Area

The Weblinks Collection
Mobile Marketing Association *While the name may conjure up images of advertisements on the sides of cars or trucks, in reality this association focuses on marketing via cell phone and other mobile and wireless devices. Site has access to articles, glossary, industry statistics and more for this emerging marketing channel.

Advertising Tutorial
Find extensive coverage of advertising in the Advertising section our highly detailed Principles of Marketing tutorial. Click Here for Tutorial