Promotion & Advertising

Product Placement

Information, resources, reference and links for product placement promotions.

Principles of Marketing Tutorials
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Marketing Stories for Topic Area

The Weblinks Collection

How Product Placement Works *Good detailed article on product placement that includes excellent examples.
IAG Research *This market research firm specializes in evaluating product placements in television programs and provides a weekly summary of top 5 products recalled by a sample of viewers for a selected program.
Product Placement *Article in Word document format that provides good basic understanding of product placement including providing a brief historical persepective.
Product Placement News *Tracking company iTVX offers updates on news within the product placement industry