Promotion & Advertising

Categories

Promotional Strategy and Other Promotions

Coverage in this section includes general promotional strategies and also a look at promotional methods that do not fall into other categories.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Promotion Decisions Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Are Whitepapers Dead? (problems with whitepapers as promotional tool) Target Marketing Magazine
Entrepreneur Floats Ad Clouds in the Sky (machine creates logo shaped clouds) USA Today
How to Sell Your Product on TV (the basics of informercials) ABC News
Show and Tell Moves Into Living Rooms (experiential marketing using house parties) New York Times
A Cab Ride Turned Sales Pitch (hiring cab drivers to promote) Marketplace [audio]
Managing Multiple Agencies (how to deal with more than one advertising agency) B to B Magazine

Click Here to See All 10 Stories for Topic Area

Promotion Decisions Tutorial
Learn the basics of promoting products and services in the Promotion Decisions section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Sales Promotion Tutorial
Learn about all aspects of specialized consumer, trade and business promotions in the Sales Promotion section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

KnowThis.com

© 1998-2008 KnowThis LLC. All rights reserved.