Promotion & Advertising

Sponsorships, Endorsements and Event Marketing

Information, resources, reference and links related to corporate sponsorship programs and event marketing.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Public Relations Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

The Weblinks Collection

IEG Sponsorship.com *A number of interesting resources at this consulting company site site including a good sponsorship guide, news section, forum and even job information. Some areas though require registration (Free).
Sponsorship - What is it? *Short but informative description that explains the general concepts behind sponsorships. Make sure to click on links for more information.
Sports Marketing Sponsorship Programs *While this is only a summary of a book chapter, the basics of sponsorship as it applies to sports marketing is given good coverage. The book would go into greater detail.
Tutor2u - Sponsorship *Site has a good definition and examples of sponsorships as well as suggestions for developing sponsorship programs.

Sales Promotion Tutorial
Learn about all aspects of specialized consumer, trade and business promotions in the Sales Promotion section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial