Promotion & Advertising

Wire Services, News Services and Press Releases

In this section find listings for major news and wire service companies that can be used to get out a company's promotional message.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Public Relations Click Here to See List of All Principles of Marketing Tutorials

The Weblinks Collection

Associated Press *Site of top international news service, their FAQ section (under About AP) will offer suggestions for press releases.
Business Wire *Leading provider of company released news and PR information. This site allows searching of the last 30 days of press releases, however, users must register (free) to see full text.
Collegiate Presswire *Focus is on offering news releases to college and university news media.
Market Wire *A web-based PR news release firm which distributes to many media outlets though its strength is mainly in its distribution to web site news services.
Medialink *Main focus is on multimedia PR. Site resources include glossary of broadcasting terms, survey information (generally in their favor) and other material that may be of use to those not familiar with this form of PR.
PR Newswire *A premier site for PR professionals and and others involved in corporate communications. Contains several option for searching news releases including industry, subject and company.
PR Newswire - Public Interest Services *This special area within the larger PR Newswire site is targeted exclusively to political, public policy and other government related news.
PR Web *An alternative service offering free press releases (though it seeks contributions) and a searchable database of previous PR releases.
Virtual Press Office *Online service targeted to high-tech, health care and other industries whose primary business is to help companies reach media that cover trade shows, conferences and events.

Public Relations Tutorial
Find out the basics of PR in the Public Relations section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial