|
Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
(companies respond quickly using social media)
Advertising Age
Posted:
February 7, 2013
|
|
How SodaStream Took on the Super Bowl—and Lost, Then Won
(company benefits from rejected ad)
The Daily Beast
Posted:
February 5, 2013
|
|
Making Coming Attractions More Attractive
(the art of movie promotion trailers)
New York Times
Posted:
February 3, 2013
|
|
Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
(big event advertising)
New York Times
Posted:
January 24, 2013
|
|
Your [Choose Your Expletive] Ad Here
(once banned words make way into ads)
New York Times
Posted:
January 17, 2013
|
|
Online Ad Spending Tops $100 Billion in 2012
(one firm's estimate of online ad spending)
Forbes
Posted:
January 9, 2013
|
|
Tongue in Cheek, Aiming at a Sweet Tooth
(commercial pokes fun at end of the world)
New York Times
Posted:
December 19, 2012
|
|
Ahh...TV commercials to Get Quieter Starting Thursday
(new law affects ads)
NBC News
Posted:
December 12, 2012
|
|
Earlier Kickoff for Super Bowl Advertising Campaigns
(advertisers let loose early on big game ads)
New York Times
Posted:
December 12, 2012
|
|
Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
|
|
Marketers Find Ways to Link Their Brands to the Season
(more companies try seasonal promotion)
New York Times
Posted:
November 29, 2012
|
|
Apple's Most Unforgettable Ads
(print ad history)
Forbes
Posted:
November 15, 2012
|
|
Advertising Relearned for Mobile
(ads begin to take advantage of mobile devices)
New York Times
Posted:
October 29, 2012
|
|
Small Players Seek an Alternative to the Expense of Pay-Per-Click
(small advertisers finding search ads too costly)
New York Times
Posted:
October 19, 2012
|
|
Mobile Ads: Here's What Works and What Doesn't
(what should be included in a mobile promotion strategy)
Wall Street Journal
Posted:
September 28, 2012
|
|
Amazon to Allow Kindle Fire Users to Pay to Block Ads
(adjusts controversial advertising approach)
New York Times
Posted:
September 10, 2012
|
|
Top 50 Mailers
(list to top companies using direct mail marketing)
Target Marketing Magazine
Posted:
September 2, 2012
|
|
TripAdvisor Fined For Violating Airfare Advertising Rule
(new rule affects ticket price advertising)
Los Angeles Times
Posted:
July 19, 2012
|
|
Ads Invade Our Screens and Our Private Lives
(how ads are dominating websites)
Los Angeles Times
Posted:
July 10, 2012
|
|
When Is Advertising A Waste Of Money?
(key objectives of advertising)
Forbes
Posted:
July 5, 2012
|
