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Requiem for the Golden Age of Advertising
(how advertising has changed)
E-Commerce Times
Posted:
February 6, 2010
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Weight Watchers, Jenny Craig Settle Over Ad
(questioned claims in advertisement)
MSNBC
Posted:
February 6, 2010
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Is the Day of Tiny Ads Finally Here?
(mobile ads take off)
New York Times
Posted:
February 3, 2010
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Advertisers Push Nielsen To Count Online Viewers
(a question of accurate ad viewers)
NPR
Posted:
February 3, 2010
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No Coming-Out Party for Super Bowl
(ads rejected by network)
Los Angeles Times
Posted:
February 2, 2010
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Snickers Will Try, Try Again With a Super Bowl Ad
(overcoming a controversial ad)
USA Today
Posted:
January 28, 2010
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Sluggish Economy Pinches Super Bowl Ad Prices
(less expensive than 2009)
MSNBC
Posted:
January 11, 2010
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Pitching a Product, Without Showing It
New York Times
Posted:
January 7, 2010
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In Allowing Ad Blockers, a Test for Google
(allowing software to block its own ads)
New York Times
Posted:
January 5, 2010
|
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Talking Back – Top Five Advertising Trend
(trends to watch in 2010)
Nielsen
Posted:
December 23, 2009
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PBS Finally Signs Up for Nielsen Ratings
NPR
Posted:
December 21, 2009
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Cancer Center Ads Use Emotion More Than Fact
(questionable advertising claims)
New York Times
Posted:
December 21, 2009
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Pepsi Benches Its Drinks
(decides not to advertised during Super Bowl)
Wall Street Journal
Posted:
December 17, 2009
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Ads Seek to Rebrand Made in China
(the challenge of changing an image)
Marketplace
Posted:
December 9, 2009
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Wrigley Asked to Cease Eclipse Ad Claims
(ad claim leads to ad group response)
BrandWeek
Posted:
November 25, 2009
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AirTran Airways Puts Ads Where Passengers Can't Miss Them
(seat-back advertising)
Los Angeles Times
Posted:
November 20, 2009
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Online Ads Are Booming, if They’re Attached to a Video
New York Times
Posted:
November 14, 2009
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Ask Your Doctor If This Ad Is Right for You
(drug ads may not be working as planned)
BusinessWeek
Posted:
November 10, 2009
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AT&T to Verizon: There’s a Lawsuit For That
(files lawsuit claiming misleading advertising)
MSNBC
Posted:
November 4, 2009
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More Ads for Basic Brands as Shoppers Spend Less
(the return of traditional brands)
New York Times
Posted:
October 10, 2009
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