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Hit TV Shows Have Most-Skipped Ads
New York Times
Posted:
October 5, 2009
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Media Group to Research New Methods for Ratings
(explore other options for ratings)
New York Times
Posted:
September 11, 2009
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Magazines Now Create and Customize Ads
(doing extra to keep advertisers)
New York Times
Posted:
September 9, 2009
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Magazines Turn to Cover Ads, and Even Pouches, for Revenue
New York Times
Posted:
August 11, 2009
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How Powerade Defeated Gatorade in Court
(big brands battle over ad claims)
BrandWeek
Posted:
August 8, 2009
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Measuring the Results of an Ad, Right Down to the City Block
(advertising down to zip codes)
New York Times
Posted:
August 6, 2009
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Staples Buttons Up
(insight into successful ad campaign)
Brandchannel
Posted:
August 4, 2009
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More Ads Coming to TV Even to One-Time Havens
(advertisers find new locations to place ads)
USA Today
Posted:
August 4, 2009
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Astroturfing - A Problem for Marketers, Not Sports Stars
(legal issues for firm that create false positive reviews on the web)
AdLaw
Posted:
July 27, 2009
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How New Is "New"? How Improved Is "Improved"?
(group that monitors honesty of ads)
Slate
Posted:
July 22, 2009
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Billy Mays Is Gone, but His Infomercials Go On
New York Times
Posted:
July 14, 2009
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Ads That Break the Mold and Grab Attention
BusinessWeek
Posted:
June 28, 2009
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Online Brands Turn to Traditional Ads
Brandweek
Posted:
June 28, 2009
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The Ad Campaign for a ‘New’ G.M.
(advertising after bankruptcy filing)
New York Times
Posted:
June 3, 2009
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Vatican Radio To Air Its First Commercial
NPR
Posted:
May 28, 2009
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Advertisers Get Demanding as TV Networks Try to be Creative
USA Today
Posted:
May 21, 2009
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TV Advertisers Are Offered Closer Ties With Content
(media outlets allow advertisers to get closer to programming)
New York Times
Posted:
May 21, 2009
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As Storefronts Become Vacant, Ads Arrive
(closed stores turn into billboards)
New York Times
Posted:
May 14, 2009
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Intel Ad Blitz Will Focus on Overall Brand
(image advertising strategy)
Los Angeles Times
Posted:
May 9, 2009
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Why TV Advertising Isn't Dead Yet
BusinessWeek
Posted:
May 9, 2009
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