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Creative Talents Offer Brand Aid for America
(challenges promoting US to other countries)
New York Times
Posted:
May 5, 2009
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TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap
(new approach to ads from company that lets customers skip ads)
New York Times
Posted:
April 25, 2009
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Magazines Blur Line Between Ad and Article
New York Times
Posted:
April 8, 2009
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For Infomercials, Downturn is Prime Time
(benefit from lower ad rates)
Fortune
Posted:
March 26, 2009
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Idaho Teacher Sells Advertising Space on Tests
Associated Press (via Google)
Posted:
March 26, 2009
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Wisconsin's New Slogan Faces Some Pushback
(a question of originality)
Associated Press (via Google)
Posted:
March 19, 2009
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In Ads, 1 Out of 5 Stats Is Bogus
(questionable use of numbers in advertisements)
Wall Street Journal
Posted:
March 12, 2009
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Portrait of an Advertising Agency
BusinessWeek
Posted:
March 12, 2009
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Creeping Onto the Front Covers of Magazines, Paid Ads
New York Times
Posted:
March 12, 2009
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Fox TV’s Gamble: Fewer Ads in a Break, but Costing More
New York Times
Posted:
February 14, 2009
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Advertisers Change Game Plans for Super Bowl
New York Times
Posted:
January 29, 2009
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Infomercials Find Their Way to Television’s Prime Time
(tough ad environment opens door)
New York Times
Posted:
January 29, 2009
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When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
Knowledge @ Wharton
Posted:
November 27, 2008
|
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Oil Companies Pour on Charm Before Posting Fat Profits
(image ads try to soften customer reaction)
Los Angeles Times
Posted:
November 1, 2008
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Video Ads Surface in Unexpected Places
(options for placing ads)
ClickZ
Posted:
October 30, 2008
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An Old Buzzword Is Back: Bargains
(positioning products as economical)
New York Times
Posted:
October 25, 2008
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The Train Is Coming. And With It, More Ads.
(panel ads on New York subway walls)
New York Times
Posted:
October 18, 2008
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The Sucking Sound of Ad Dollars Disappearing
(slowing economy hits ad industry)
BusinessWeek
Posted:
October 16, 2008
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Buying Face Cream? Grab a Glossary
(how wording in ads affects customer perception)
New York Times
Posted:
October 2, 2008
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Point-of-Sale Advertising Goes High Tech
(in-store digital ads)
BusinessWeek
Posted:
September 27, 2008
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