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Understanding Ad Exchanges
ClickZ
Posted:
September 12, 2008
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For Olympic Marketers, Emotions Pay
Wall Street Journal
Posted:
August 23, 2008
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Phelps' Marketing Power Depends on More Than Gold
(marketing of Olympic star)
Chicago Tribune
Posted:
August 16, 2008
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You Are Here (and Probably Seeing an Ad)
(new approaches to signage or place-based advertising)
New York Times
Posted:
August 15, 2008
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Wal-Mart Enters the Ad Age
(new emphasis on advertising)
Fortune
Posted:
August 15, 2008
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Media Outlets Losing Money From a Lack of Auto Ads
New York Times
Posted:
August 10, 2008
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Choosing an Ad Agency
Sales & Marketing Management
Posted:
August 9, 2008
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Protests and Ambush Marketing Hurt Olympic Brand
(challenges facing marketers of Olympic games)
Reuters
Posted:
July 26, 2008
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America's Most-Loved Spokescreatures
Forbes
Posted:
July 12, 2008
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New Efforts to Make Long Commercial Breaks Sizzle
(the strategy of using Pods to boost interest in ads)
New York Times
Posted:
July 8, 2008
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Heinz Pulls Mayo Ad After Complaints
AP via Google
Posted:
June 27, 2008
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A Live Promotion, at 14,000 Feet
(the comeback of live ads)
New York Times
Posted:
June 6, 2008
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Latest Pitch Is a Show Within an Ad
(the microseries concept)
Wall Street Journal
Posted:
May 30, 2008
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For Dunkin’, a Tempest in an Iced-Coffee Cup
(removing ad after criticism from bloggers)
New York Times
Posted:
May 30, 2008
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Turner to Offer Marketers Way to Link Ads to Content
(ads are matched to what is on screen)
New York Times
Posted:
May 15, 2008
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Marketers Find a Sound That Draws a Crowd
(bleeping bad language creates attention)
New York Times
Posted:
April 11, 2008
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Bright Lights, Big Impact
(digital billboards continue to expand)
Inc Magazine
Posted:
February 28, 2008
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School Buses Latest Victim of Ad Creep
Brandweek
Posted:
February 7, 2008
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Advertising Everywhere
(ad saturation)
Fortune
Posted:
January 30, 2008
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No Breaking For Commercials
(weaving ads into programming)
Los Angeles Times
Posted:
January 30, 2008
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