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Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights
(cities look to ads for revenue)
New York Times
Posted:
June 25, 2012
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How McDonald's Makes Its Burgers Look Delicious in Ads
(video on how it is done)
Los Angeles Times
Posted:
June 25, 2012
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Why Edgy Marketing Puts Marketers on Edge
(risks in advertising)
Los Angeles Times
Posted:
May 23, 2012
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Myspace Settles With FTC Over Privacy Claims
(issue in sharing information with advertisers)
USA Today
Posted:
May 10, 2012
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Marketing Hotels as Places Full of Fun and Discovery
(focus on lifestyle advertising)
New York Times
Posted:
April 24, 2012
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Internet Advertising Hits Record $31 billion
(2011 ad total)
Los Angeles Times
Posted:
April 19, 2012
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Pandora Courts Local Advertisers, by Offering Well-Defined Listeners
(online service targets local ads)
New York Times
Posted:
April 17, 2012
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Busted: Worst Cases of Misleading Ads
(ads that raise questions)
Inc. Magazine
Posted:
March 21, 2012
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Gross Ads Disgust Consumers Into Action
(how ads affect consumers)
USA Today
Posted:
March 1, 2012
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The TV Ad is Long From Dead
(resurgence in television ads)
Fortune
Posted:
March 1, 2012
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Old Milwaukee's End Run Around Super Bowl Advertising
(creative advertising placement leads to social media buzz)
BusinessWeek
Posted:
February 16, 2012
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Scented Ads: Not Just For Perfume Anymore
(example of scent marketing)
Forbes
Posted:
January 19, 2012
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Kitty Litter Ad Doesn't Pass Smell Test, Judge Rules
(issue of false advertising)
MSNBC
Posted:
January 6, 2012
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Lowe's Pulls Ads From TV Show About U.S. Muslims
(ad decision leads to controversy)
Los Angeles Times
Posted:
December 13, 2011
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Businesses Just Want to Hear Your Voice
(the evolving click-to-call advertising method)
BusinessWeek
Posted:
October 21, 2011
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Complaint Accuses Pepsi of Deceptive Marketing
(suggests programming is not entertainment but advertising)
New York Times
Posted:
October 20, 2011
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Creating Online Ads We Want to Watch
(use of eye-tracking technology to evaluate ads)
Harvard B-School Working Knowledge
Posted:
October 12, 2011
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Patriotic Purchasing
(companies push American-made theme)
Stores Magazine
Posted:
October 5, 2011
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Nestle Ad First to Pitch to Canine Customers
(yes, an ad aimed at dogs!)
MSNBC
Posted:
October 2, 2011
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Reebok to Pay Settlement Over Health Claims
(issue with false advertising claims)
New York Times
Posted:
September 30, 2011
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