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Brands Line Up for Super Bowl XLII
BrandChannel
Posted:
January 30, 2008
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Hard Sell
(advertising concerns in down economy)
The Economist
Posted:
January 25, 2008
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Ad Houses Will Need to Be More Nimble
(how ad firms must adjust to customer's needs)
Wall Street Journal
Posted:
January 3, 2008
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Lower Ratings Could Pinch TV Ads
(effect of TV writers' strike)
Los Angeles Times
Posted:
December 14, 2007
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Future of Digital Media: Free with Ads?
CRM Daily
Posted:
October 31, 2007
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Out-Of-Home But Not Out-Of-Place
(outdoor advertising continues to grow)
MillwardBrown
Posted:
October 25, 2007
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NFL's Got the Right Stuff for Advertisers
USA Today
Posted:
September 28, 2007
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The View From Your Airplane Window Was Brought to You by ...
(giant outdoor ads)
New York Times
Posted:
September 26, 2007
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With Economy Volatile, Financial Firms Start to Stress Stability
(communicating different benefits)
New York Times
Posted:
September 19, 2007
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Sacked
(when celebrity endorsers create problems)
Promo Magazine
Posted:
September 11, 2007
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At 30,000 Feet, Finding a Captive Audience for Advertising
(ads inside airplanes)
New York Times
Posted:
August 29, 2007
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Your Ad Here, on My S.U.V.? And You’ll Pay
(vehicle wrap ads)
New York Times
Posted:
August 29, 2007
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A Variation on the DVR, Without Ad Skipping
(preventing viewers from fast forwarding through ads)
New York Times
Posted:
August 15, 2007
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There Are 12 Kinds of Ads in the World
(includes examples using YouTube)
Slate
Posted:
July 31, 2007
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Beatles Fans Won't Let It Be On Diaper Ad
(upset at use of music for ad)
Pittsburgh Post-Gazette
Posted:
July 25, 2007
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5 Tips for Writing Quick-Read Copy
(ad copy that captures attention)
Entrepreneur Magazine
Posted:
July 12, 2007
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Eco-Marketing a Hot Topic for Advertisers at Cannes
USA Today
Posted:
June 22, 2007
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Advertising: Embracing Change, TV Networks Find Stronger Demand for Ads
(responding to changing market)
New York Times
Posted:
June 22, 2007
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Outdoor Advertising Gets Freshened Up
USA Today
Posted:
June 21, 2007
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Pigs With Cellphones, but No Condoms
(television networks reject ads)
New York Times
Posted:
June 19, 2007
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