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Marketers Struggle to Get Folks to Stay Put for the Commercials
New York Times
Posted:
May 22, 2007
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Unilever Bans Models Deemed Too Thin From Ads
AdLaw
Posted:
May 18, 2007
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Ads That Are Too Fast for a Fast-Forward Button
(five second commericals)
New York Times
Posted:
May 18, 2007
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Super Bowl Ad for $2.7M Also Buys MySpace Posting
(cross media promotion)
USA Today
Posted:
May 11, 2007
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2007 Media Power 50: Advertising Venues Adapt as Habits Change
(top outlets for b-to-b advertising)
B to B Magazine
Posted:
May 10, 2007
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Marketers Create Their Own Shows
(advertisers producing for prime time television)
USA Today
Posted:
April 10, 2007
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Why the Hype Just Keeps on Coming
(when product claims go over the top)
BusinessWeek
Posted:
April 6, 2007
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AAAA Advises Members To Protect Work in Agency Reviews
(the need to protect advertising ideas)
AdLaw
Posted:
March 9, 2007
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Real Women Make Dove Ads
(more consumer generated advertising)
CBS News
Posted:
February 22, 2007
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Digital Ads Light Up Driver Distractions Debate
MSNBC
Posted:
February 22, 2007
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Dialing for Small-Biz Dollars
(pay-per-call advertising)
BusinessWeek
Posted:
February 15, 2007
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Ads Made By You, in a Click
(creating television ads online)
New York Times (via CNET News.com)
Posted:
February 9, 2007
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Super Bowl Marketers Plan End Run
(making customers go to the web to see end of ad)
Wired
Posted:
February 2, 2007
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Ads and Atmospherics
(growth in outdoor advertising)
Inc Magazine
Posted:
February 2, 2007
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Ads Increasingly Inundate Public Places
MSNBC
Posted:
January 22, 2007
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Super Bowl’s Clout With Advertisers Could Grow
MSNBC
Posted:
January 19, 2007
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As Seen in Japan
(American celebrities in Japanese Ads)
ABC News
Posted:
January 19, 2007
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Space the Final Frontier For Advertising
Marketplace
Posted:
January 17, 2007
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Super Bowl Advertisers Punt to Amateurs
(customer-generated advertising)
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
January 12, 2007
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Back to Print
(promoting with own specialize magazines)
Promo Magazine
Posted:
January 12, 2007
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