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Coming to an Airport Checkpoint Near You: Ads in the Security Bins
USA Today
Posted:
January 10, 2007
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Geico's Gecko Shook Up Insurance Ads
(trends in insurance advertising)
Wall Street Journal (via Pittsburgh Post-Gazett)
Posted:
January 3, 2007
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Advertisers Atarting to Embrace TiVo and Digital Video Recorders
Kansas City Star
Posted:
January 3, 2007
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Celebrity Power: Can Less Be More?
(using celebrity endorsers - PDF format)
Millward Brown
Posted:
December 20, 2006
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Want to Stand Out?
(signage advertising)
Inc Magazine
Posted:
December 20, 2006
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Digital Ads Give Billboards a Jolt
AP (via ABC News)
Posted:
December 13, 2006
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Online Companies Want a Piece of Old-style Media Business
Knowledge @ Wharton
Posted:
December 8, 2006
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Advertising Goes Off the Radio
(radio's loss of advertisers)
BusinessWeek
Posted:
December 8, 2006
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Commercial Break
(consumer generated advertising)
Wired Magazine
Posted:
December 1, 2006
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Now Playing on TiVo: Targeted Ads
(offering customers the option to watch commercials)
CNET News.com
Posted:
November 29, 2006
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Super Bowl Ads May be Downright Amateurish
(customer created ads)
USA Today
Posted:
November 17, 2006
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Nasty Ads Close Out a Mud-Caked Cmpaign
(US political ads)
USA Today
Posted:
November 3, 2006
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Ads Get Down and Dirty to Grab Attention
USA Today
Posted:
November 1, 2006
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Burgers and Other Goods in the Blink of an Eye: How Effective Are Short Ads?
(more about really short ads)
Knowledge @ Wharton
Posted:
October 19, 2006
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Promotion With a Capital ''P''
(bathroom advertising)
BrandChannel
Posted:
October 13, 2006
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Ad Buyers Eye Clear Channel's 'Bink' Radio Spots
(two and five second ads)
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
October 3, 2006
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Wal-Mart, Please Don't Leave Me
(ad agency tries to hold on to big account)
BusinessWeek
Posted:
September 29, 2006
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Fox to Run Single Image Ad to Thwart Fast Forwarding
Pittsburgh Post-Gazette
Posted:
September 25, 2006
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Microsoft Launches Cross-Platform Advertising Option
(ads on web, cellphones, online gaming)
ECommerce Times
Posted:
September 25, 2006
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New Approach to Ads Lets You Do the Work
(letting customers create advertisements)
Pittsburgh Post-Gazette
Posted:
September 22, 2006
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