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Marketing on Google: It's Not Just Text Anymore
(working with ad agencies to expand offerings)
New York Times (via CNET News.com)
Posted:
September 22, 2006
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Commercials Find New Life on Web
New York Times (via CNET News.com)
Posted:
September 15, 2006
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The Divorcemobile
(review of new auto ad targeting separated families)
Slate
Posted:
September 1, 2006
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Accentuate the Negative
(promoting what company does not do well)
BusinessWeek
Posted:
August 18, 2006
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Little is Sacred When Advertisers Vie for Consumers' Attention
(ads everywhere)
Baltimore Sun (via San Francisco Chronicle)
Posted:
August 9, 2006
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Top Ads' Mix of New, Old, Reflect an Industry in Transition
(international advertising awards)
USA Today
Posted:
June 23, 2006
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Outdoor Ads Make High-Tech Comeback
USA Today
Posted:
June 22, 2006
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Companies That Use Combative Advertising May End Up with a Black Eye
Knowledge @ Wharton
Posted:
June 16, 2006
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Five Words to Never Use in an Ad
(interesting though debatable perspective)
BusinessWeek
Posted:
June 9, 2006
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Advertising in the Air
(billboards on airplanes)
Miami Herald
Posted:
June 5, 2006
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Put It in Its Place
(place-based advertising)
Entrepreneur Magazine
Posted:
May 26, 2006
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Advertisers Kick it Up For the World Cup
BusinessWeek
Posted:
May 26, 2006
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Advertisers Make Pitch For More Online Options Linked to TV
(cross-media advertising)
USA Today
Posted:
May 19, 2006
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Broadcast Blues
(television upfront ad sales)
Fortune
Posted:
May 19, 2006
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The Clio Awards
(recap of top advertising awards event)
Slate
Posted:
May 18, 2006
|
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Movie Promotions Get Smaller to Reach Bigger Audience
(targeting emerging media)
USA Today
Posted:
May 15, 2006
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Bringing Digital Ads to the Local Mall
(digital billboards)
Cnet News.com
Posted:
May 12, 2006
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School Districts Raise Money Through Messages on Buses
Detroit Free Press
Posted:
May 11, 2006
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Coming Soon to XM: More Commercials
(ads on satellite radio)
BusinessWeek
Posted:
April 14, 2006
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Public Service Ads Apark Controversy
(US military supported ad campaign)
San Francisco Chronicle
Posted:
April 11, 2006
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