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Advertisers Search for New TV Strategies
(audio clip)
NPR
Posted:
January 9, 2006
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Marketers' New Idea: Get Consumers to Design Ads
WSJ (via Pittsburgh Post-Gazette)
Posted:
December 16, 2005
|
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Sirius Spends Serious Cash on Stern's Move
USA Today
Posted:
December 9, 2005
|
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Coke Unveils New Slogan, Marketing Campaign
ECommerceTimes
Posted:
December 9, 2005
|
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Admen Already Out Front of the Upfront
(selling ads for 2006-07 TV season)
TVWeek
Posted:
December 7, 2005
|
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Attracting a Positive Market
(advertising HIV treatment)
BrandChannel
Posted:
October 21, 2005
|
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Comparative Advertising: The Basics
Canadian Marketing Association
Posted:
October 17, 2005
|
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Real Beauty = Real Sales?
(advertising strategy)
CMO Magazine
Posted:
September 23, 2005
|
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Top B-to-B Advertisers
B-to-B
Posted:
September 23, 2005
|
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Digital Video Recorders Spur New TV Ad Model
Globe and Mail
Posted:
September 14, 2005
|
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Google Takes Ad Sales to Print
News.com
Posted:
August 31, 2005
|
|
Flops Spur Movie Studios to Reassess TV Ads
Pittsburgh Post-Gazette
Posted:
August 22, 2005
|
|
The Future of Advertising is Here
(ad targeting)
Inc Magazine
Posted:
August 11, 2005
|
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Drug Companies Rethink Ad Strategies
(audio story)
NPR
Posted:
July 6, 2005
|
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Advertisers Try New Ways to Always Get Their Man
USA Today
Posted:
June 23, 2005
|
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Ad Revolution Leaving Broadcasters in Cyberwake
Hollywood Reporter
Posted:
May 27, 2005
|
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U.S. Says No Billboards in Space
ABC News
Posted:
May 21, 2005
|
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Trust MEdia…How Real People Are Finally Being Heard
(basics of blogging - PDF format)
Edelman
Posted:
April 28, 2005
|
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China Unchains Ad Agencies
BusinessWeek
Posted:
April 20, 2005
|
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The Celebrity Pitch
(endorsements)
Inc Magazine
Posted:
April 9, 2005
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