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What Do Bears Have To Do With Toilet Paper?
(history of toilet paper advertising)
Slate
Posted:
September 23, 2011
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Can I Make My Ad Go Viral?
(what makes for successful viral ads)
MillwardBrown
Posted:
September 14, 2011
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Nivea Pulls Ad After Online Outcry
(advertisement viewed as offensive)
New York Times
Posted:
August 25, 2011
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Under Fire, PMS-Related Milk Campaign Shut Down Early
(promotion leads to controversy)
New York Times
Posted:
July 21, 2011
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O.K., Keep Looking Down: Sidewalks Will Stay Ad-Free
(Sony forced to remove sidewalk ads)
New York Times
Posted:
July 18, 2011
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Geico Uses Many Campaigns to Stand Out in a Crowd
(running different ad campaigns at the same time)
New York Times
Posted:
July 12, 2011
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It's the Ads, Stupid: Why TV Leads to Obesity
(how TV influences eating habits)
Time
Posted:
July 11, 2011
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Slogans in Advertising
(statistics on how slogans are used - pdf format)
MillwardBrown
Posted:
May 19, 2011
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Target: Customers on the Go
(the growth of quick response codes in promotion)
Wall Street Journal
Posted:
May 15, 2011
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In Shift, Ads Try to Entice Over-55 Set
(targeting 55 and over market)
New York Times
Posted:
May 15, 2011
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U.S. Seeks Stricter Limits on Food Ads Aimed at Children
(recommend voluntary limits)
New York Times
Posted:
April 28, 2011
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On School Buses, Ad Space for Rent
(seek revenue to help with budget problems)
New York Times
Posted:
April 18, 2011
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Facebook Gets New Friends
(the challenges of social media advertising)
Wall Street Journal
Posted:
April 5, 2011
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Betting on Bar Codes
(uses for 2D bar codes)
CRM Magazine
Posted:
March 9, 2011
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AT&T to Send Text Ads to Phones Based on Location
(first wireless carrier to use geo-location text advertising)
USA Today
Posted:
March 3, 2011
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Cutting Out Middleman to Sell Small Ads Online
(media sites set up their own ad networks)
New York Times
Posted:
February 28, 2011
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Taco Bell Using Ads to Battle Back on Beef
(responds to class-action lawsuit)
MSNBC
Posted:
February 7, 2011
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Super Bowl Advertisers Say the $3 Million is Worth It
(cost of 30 second ads)
MSNBC
Posted:
February 3, 2011
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Mobile Messages
(benefits of small ads displayed on mobile devices)
Internet Retailer
Posted:
January 26, 2011
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Ad Change Underlines Influence of N.F.L.
(league get Toyota to change ad)
New York Times
Posted:
January 22, 2011
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