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Taco Bell Pulls Ads From MTV’s ‘Skins’
(removes ads from controversial show)
New York Times
Posted:
January 22, 2011
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Mocked as Uncool, the Minivan Rises Again
(changing the image of the minivan)
New York Times
Posted:
January 5, 2011
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How to Use Humor in Advertising
(what makes funny ads work)
Inc. Magazine
Posted:
January 5, 2011
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The Myth of Fast-Forwarding Past the Ads
(why some DVR users are not skipping ads)
New York Times
Posted:
December 22, 2010
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The Future of Advertising
(challenges facing the advertising industry)
FastCompany
Posted:
December 20, 2010
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How to Know if Your Product is Infomercial-Worthy
(characteristics of infomercial products)
Inc. Magazine
Posted:
December 20, 2010
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How to Use QR Codes to Market Your Business
(cellphone-friendly bar codes)
Inc. Magazine
Posted:
December 17, 2010
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Congress Tells Commercials to Quiet Down
(restricting level of sound from ads)
Time
Posted:
December 17, 2010
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Marketers Test Ads In E-Books
(new media for advertising)
Wall Street Journal
Posted:
December 16, 2010
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Should Marketers Re-think Animated TV Ads During the Holidays?
(comparing live action ads to animation)
Nielsen
Posted:
December 2, 2010
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Viewers May Be Willing to Watch More Ads Online. Lots More
(online programming may see more ads)
New York Times
Posted:
November 26, 2010
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China's Marketers Scramble for TV Time
(increase TV ad spending)
BusinessWeek
Posted:
November 20, 2010
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Making Ads That Whisper to the Brain
(science behind how people watch ads)
New York Times
Posted:
November 14, 2010
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Mr. Peanut’s New Look? Old School
(iconic character talks for first time in ads)
New York Times
Posted:
November 10, 2010
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TV Commercials Shrink to Match Attention Spans
(15 second ads)
USA Today
Posted:
November 4, 2010
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Testing a Bar Code Technology for 2-D Smartphones
(bar codes on public ads)
New York Times
Posted:
October 26, 2010
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Record Web Ad Spend for First Half
(strong Internet advertising spending)
BrandWeek
Posted:
October 14, 2010
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To Advertisers, Twitter's a Fledgling
(slow start for revenue generation for big Internet brand)
Wall Street Journal
Posted:
September 29, 2010
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Chinese Brands Import Foreign Celebrities
(foreign endorsers are in demand)
MSNBC
Posted:
August 30, 2010
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How to Manage Your Online Advertising
(ideas for running a stronger ad campaign)
Inc. Magazine
Posted:
August 14, 2010
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