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Advertisers Seek to Speak to Muslim Consumers
(addressing needs of growing markets)
New York Times
Posted:
August 14, 2010
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The Infomercial Business Goes Mainstream
(evolution of infomercials)
BusinessWeek
Posted:
July 29, 2010
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Pepsi Fires a Salvo to Restart the Cola Wars
(comparative advertising)
New York Times
Posted:
July 22, 2010
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Rent-A-Wreck Trades in Its Beat-up Car-Rental Image
(challenges in changing a company's image)
USA Today
Posted:
July 22, 2010
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Emotion in Advertising: Pervasive, Yet Misunderstood
(defining what is an emotional response to advertising)
MillwardBrown
Posted:
July 22, 2010
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Get Clean. Smell Good. It’s Not Unmanly.
(highly effective Old Spice ad)
New York Times
Posted:
July 15, 2010
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Apple Studies User Downloads to Fine-Tune Mobile Ads
(the use of research to guide ad delivery)
BusinessWeek
Posted:
July 6, 2010
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Product Placement Grows in Music Videos
(stats on growth on product placement in music)
New York Times
Posted:
July 6, 2010
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Showing TV, and Commercials, on the Shelves and in the Aisles
(TV ads on grocery shelves)
New York Times
Posted:
June 16, 2010
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Marketers Face Zooming Costs as ESPN Launches 3-D Channel
(the dawn of 3-D television ads)
Wall Street Journal
Posted:
June 11, 2010
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Improving Brand Recognition in TV Ads
(eye-tracking research of television ads)
Harvard B-School Working Knowledge
Posted:
June 9, 2010
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Using Appeals to Emotions to Sell Paint
(unusual approach to advertising paint)
New York Times
Posted:
June 8, 2010
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Online Advertising Spending Surges in the Middle East
(advertisers take notice)
BusinessWeek
Posted:
June 8, 2010
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Kellogg Slapped Again For Exaggerated Health Claims
(FTC orders end to claims)
NPR
Posted:
June 4, 2010
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Best-Loved Advertising Taglines
(classic ad slogans)
Forbes
Posted:
May 31, 2010
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Facial Expressions Speak Volumes
(faces in ads)
B-to-B Magazine
Posted:
May 12, 2010
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Trying to Move Up From a Fast-Talking, Buy-Now Approach
(from infomercial to mainstream advertisement)
New York Times
Posted:
May 4, 2010
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Linking Customer Loyalty With Social Networking
(tying display ads to GPS device)
New York Times
Posted:
April 29, 2010
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In a World of Ads, Teaching the Young How to Read Them
(Federal government teaches children about advertising)
New York Times
Posted:
April 28, 2010
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U.S. Newspaper Circulation Down 8.7% in Latest Survey
(advertising medium continues to decline)
USA Today
Posted:
April 26, 2010
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