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Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
(companies respond quickly using social media)
Advertising Age
Posted:
February 7, 2013
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Why Email Spam Is on the Decline
(spammers move away from email to online advertising)
Fortune
Posted:
February 7, 2013
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How SodaStream Took on the Super Bowl—and Lost, Then Won
(company benefits from rejected ad)
The Daily Beast
Posted:
February 5, 2013
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JCPenney Brings Back Sales, but What’s the Deal with Those ‘Suggested’ Prices?
(turn around on pricing strategy)
Time
Posted:
February 5, 2013
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Virgin Consumers
(the need for new)
Trendwatching
Posted:
February 5, 2013
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Kraft: No More Cracker Barrel Grocery Products
(trademark issue pits manufacturer against restaurant chain)
USA Today
Posted:
February 3, 2013
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24 Retailers That Will Close the Most Stores
(the state of the retail industry)
USA Today
Posted:
February 3, 2013
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Making Coming Attractions More Attractive
(the art of movie promotion trailers)
New York Times
Posted:
February 3, 2013
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Daniel Pink: Putting Your Best Pitch Forward in a Society of Salespeople
(why the Internet has not dimished the sales force)
Knowledge @ Wharton
Posted:
February 3, 2013
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J.C. Penney Hopes to Lure Back Customers With Sales
(reinstates promotional pricing)
NBC News
Posted:
January 30, 2013
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Buffalo Wings Crisis Hits Super Bowl Snacking
(how external factors affects pricing and product availability)
USA Today
Posted:
January 30, 2013
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10 Questions to Ask Before Hiring a PR Firm
(research public relations firms)
Entrepreneur Magazine
Posted:
January 24, 2013
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American Airlines Claims to Improve Customer Experience With New Logo
(change made as company emerges from bankruptcy)
Forbes
Posted:
January 24, 2013
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Wal-Mart Gets Schooled: Retailer Expands Tiny On-Campus Format
(market testing of retail concept)
NBC News
Posted:
January 24, 2013
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Two N.J. Men Sue Subway Over Missing Inch
(claim footlong sandwich is short)
NBC News
Posted:
January 24, 2013
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Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
(big event advertising)
New York Times
Posted:
January 24, 2013
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Taco Bell's Cool Ranch Tacos: Co-Branding Genius
(two top brands team up)
NBC News
Posted:
January 17, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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Your [Choose Your Expletive] Ad Here
(once banned words make way into ads)
New York Times
Posted:
January 17, 2013
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The Disappearing Sales Process
(how sales may be changing)
Forbes
Posted:
January 9, 2013
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