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Marketing Broadway: Selling Hope for a Song
New York Times
Posted:
December 13, 2008
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Direct-To-Consumer Advertising Works
(marketing drug products directly to consumers)
MillwardBrown
Posted:
December 13, 2008
|
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How Financial Services Marketers Should Deal With Crisis of Confidence
(in PDF format)
Prophet
Posted:
October 16, 2008
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Rakontur Films' Marketing Strategy
(marketing of small film production company)
BusinessWeek
Posted:
September 6, 2008
|
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Cheap Photo Sites Pit Amateurs vs. Pros
(competition in the photo industry)
BusinessWeek
Posted:
August 1, 2008
|
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Wine Marketing Goes High-Tech
CNN
Posted:
July 11, 2008
|
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Need Press? Repeat: Green, Sex, Cancer, Secret, Fat
(hot words in PR)
New York Times
Posted:
July 8, 2008
|
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Candy a Sweet Spot in Sour Economy
(candy industry remains strong in tough times)
ABC News
Posted:
June 27, 2008
|
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Why Sex Sells More Than Ever
(growth in the adult entertainment industry)
ABC News
Posted:
January 25, 2008
|
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Hotels Play Up Golf Angle for Meetings
USA Today
Posted:
January 16, 2008
|
|
The Art of Reconnaissance
(competitive research at trade shows)
Exhibitor Magazine
Posted:
January 4, 2008
|
|
Battle Brews for Your Coffee-Drinking Habit
(competition in retail coffee industry)
USA Today
Posted:
December 20, 2007
|
|
Staying at Home
(growth older home care market)
Franchise Times
Posted:
November 9, 2007
|
|
Industry Embraces, Caters to Biker Chicks
(growing market in motorcycle industry)
NPR
Posted:
October 12, 2007
|
|
The Big Record Labels' Not-So-Big Future
(how music industry is responding to competitive threats)
BusinessWeek
Posted:
October 12, 2007
|
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Music Industry Finds New Beat in Online Recommendations
(effects of online word-of-mouth on music sales)
USA Today
Posted:
October 10, 2007
|
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Next Step: Create the Demand
(more on how drug companies market to consumers)
Los Angeles Times
Posted:
August 7, 2007
|
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In Short, Marketing Works
(effect of marketing in pharmaceutical industry)
Los Angeles Times
Posted:
August 3, 2007
|
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The Drug Advertising Debate
(move to restrict direct-to-consumer advertising)
BusinessWeek
Posted:
July 20, 2007
|
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Is Pharmaceutical Marketing Really Mass Marketing?
(why pharmaceutical marketing is not like consumer products marketing)
ABC News
Posted:
March 23, 2007
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