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Food Fight: More Competition, More Choices
(competition in the grocery industry)
MSNBC
Posted:
January 30, 2007
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Honey, I Shrunk the Ad Campaign
(mobile ads in the pharma industry)
ABC News
Posted:
January 10, 2007
|
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Pharma Branding: What's the Diagnosis?
ABC News
Posted:
December 7, 2006
|
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NASCAR's Growth Slows After 15 Years in the Fast Lane
USA Today
Posted:
November 17, 2006
|
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Emotional Connection
(reaching the female customer in drug industry)
ABC News
Posted:
November 3, 2006
|
|
Marketing Higher Education Gets Sophisticated
(audio clip)
NPR
Posted:
September 15, 2006
|
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How, When, and Why Physicians Consume Information
(understanding how doctors use marketing information)
ABC News
Posted:
September 14, 2006
|
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How to Market to Attorneys
ABC News
Posted:
August 3, 2006
|
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More Marketing To Gays
(marketing trends in travel industry)
ABC News
Posted:
July 17, 2006
|
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Churches Try Marketing to Get Their Word Out
ABC News
Posted:
July 10, 2006
|
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Movie Theaters: Extreme Makeover
Fortune
Posted:
May 26, 2006
|
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Fast Talk: Good Sports
(insights into sports marketing)
FastCompany
Posted:
May 18, 2006
|
|
Competitive Research, Intelligence, and Search Marketing
(online competitive intelligence)
ABC News
Posted:
April 28, 2006
|
|
How to Reach Showbiz Execs
(marketing to the entertainment industry)
ABC News
Posted:
April 14, 2006
|
|
Settlement Money Used to Educate Doctors About Drug Marketing
Boston Globe
Posted:
April 14, 2006
|
|
Studios Look Ahead of the Trailers
(marketing in the movie industry)
ABC News
Posted:
April 7, 2006
|
|
Selling A Cause? Better Make It Pop
(marketing by not-for-profits)
BusinessWeek
Posted:
February 9, 2006
|
|
The Popcorn Palace Economy
(generating sales at movie theaters)
Slate
Posted:
January 6, 2006
|
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Getting Noticed
(need for marketing by doctors and accountants)
BusinessWeek
Posted:
November 25, 2005
|
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Feature Film Marketing
(new movie promotion strategies)
ABC News
Posted:
November 23, 2005
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