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How to Market to Physicians ABC News Posted: October 17, 2005
Missing the Mark(et) (marketing to doctors) ABC News Posted: September 7, 2005
Marketing to Hospitality ABC News Posted: August 10, 2005
Bypass Marketing: Are Docs Influenced? Harvard B-School Working Knowledge Posted: November 8, 2004
Does NASCAR Now Care More About Marketing Than Racing? ABC News Posted: August 12, 2004
Liquor Industry Gets Marketing Help From Government ABC News Posted: July 26, 2004
Marketing God: Churches Try New Approaches, Mass Marketing ABC News Posted: July 10, 2004
Three-Pronged 'E-City' Initiative Born ABC News Posted: June 19, 2004

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KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

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