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Online Ad Spending Tops $100 Billion in 2012
(one firm's estimate of online ad spending)
Forbes
Posted:
January 9, 2013
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Target Unveils Year-Round Online Price Match
(aggressive pricing approach)
Time
Posted:
January 9, 2013
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Hotels Add Art, Books, Films to Entertain Guests
(add new features to attract customers)
USA Today
Posted:
January 6, 2013
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N.F.L. Hones Message for Its Female Fans
(steps up marketing effort to women)
New York Times
Posted:
January 6, 2013
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Reviving Brands That Aren't Quite Forgotten
(how marketers are bringing back old brands)
Los Angeles Times
Posted:
January 6, 2013
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Online Shopping: More Popular (Yet Less Satisfying) Than Ever
(holiday shopping stats)
Time
Posted:
January 6, 2013
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Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men
(research on men's shopping trends)
Time
Posted:
January 6, 2013
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For Four Retailers, Do or Die
(struggling retailers)
Wall Street Journal
Posted:
January 1, 2013
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Coupons: Better Than Kissing
(science and couponing)
Forbes
Posted:
December 24, 2012
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Tongue in Cheek, Aiming at a Sweet Tooth
(commercial pokes fun at end of the world)
New York Times
Posted:
December 19, 2012
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Unisex Easy-Bake Oven on the Way
(company responds to call for change in product design)
USA Today
Posted:
December 18, 2012
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Nielsen and Twitter Partner to Measure Social TV Audience
(leading TV researcher to capture social media buzz)
Los Angeles Times
Posted:
December 18, 2012
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America's Disappearing Restaurant Chains
(stats on declining restaurants)
NBC News
Posted:
December 17, 2012
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In Mayan Doomsday, Marketers See $$$ Opportunity
(see profits in end-of-the-world warnings)
NBC News
Posted:
December 17, 2012
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The Year of the Tablet: Top Kiosk Trends of 2012
(sales promotion trends)
Self Service World
Posted:
December 15, 2012
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Retailers Add Entertainment to Attract Shoppers
(fighting online competitors with in-store entertainment)
Los Angeles Times
Posted:
December 15, 2012
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From Belgium To Piggly Wiggly: U.S. Beer Fans Snatch Up Elusive Ale
(example of demand for unique product)
NPR
Posted:
December 12, 2012
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Ahh...TV commercials to Get Quieter Starting Thursday
(new law affects ads)
NBC News
Posted:
December 12, 2012
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Earlier Kickoff for Super Bowl Advertising Campaigns
(advertisers let loose early on big game ads)
New York Times
Posted:
December 12, 2012
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Boys Want An Easy-Bake Oven, Too
(perceived stereotyping in product segmentation strategy)
NBC News
Posted:
December 9, 2012
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