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Toy Sellers' Bonanza or Parental Danger Zone?
(issues with marketing to children)
Knowledge @ Wharton
Posted:
December 9, 2012
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Marketers Find Ways to Link Their Brands to the Season
(more companies try seasonal promotion)
New York Times
Posted:
November 29, 2012
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Cyber Monday is No Longer a One-Day Tradition
(continued evolution of online shopping)
NBC News
Posted:
November 29, 2012
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Hostess Gets OK From Judge to Liquidate
(products' brand equity attracts interest)
USA Today
Posted:
November 23, 2012
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Your Online Attention, Bought in an Instant
(bidding technologies to reach customers through reality of online advertising)
New York Times
Posted:
November 23, 2012
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Apple's Most Unforgettable Ads
(print ad history)
Forbes
Posted:
November 15, 2012
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Coke Revamps Web Site to Tell Its Story
(changes approach to corporate website)
New York Times
Posted:
November 12, 2012
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Supreme Court Declines to Hear Case About Channel Bundling
(refuses to hear complaints by customers)
Los Angeles Times
Posted:
November 8, 2012
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Wal-Mart to Offer Black Friday Deals Earlier on Thanksgiving
(retailers fight to be first out of the gate)
Los Angeles Times
Posted:
November 8, 2012
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Google Casts a Big Shadow on Smaller Web Sites
(understanding the power of the leading search engine)
New York Times
Posted:
November 4, 2012
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Pastel Pens, Pink Cars: Why Products 'For Her' Annoy Instead of Entice
(issues with targeting products)
NBC News
Posted:
November 4, 2012
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British Retailer Tries to Clear Up 'Coffee Confusion'
(makes changes in response to survey results)
Los Angeles Times
Posted:
November 4, 2012
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Presumers
(examples of crowdsourcing techniques to build a business)
Trendwatching
Posted:
October 29, 2012
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Advertising Relearned for Mobile
(ads begin to take advantage of mobile devices)
New York Times
Posted:
October 29, 2012
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The Copyright Case That Brought Costco and Moma Together
(gray-market goods case heads to Supreme Court)
Fortune
Posted:
October 29, 2012
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Honda Introduces Car Designed Just for Women
(currently only targeted to Japanese market)
NBC News
Posted:
October 26, 2012
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Why Are Printed Catalogs Still Around?
(continuing value of direct marketing)
Forbes
Posted:
October 24, 2012
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By Matching Online Prices, Are Best Buy and Target Doing Exactly What Amazon Wants?
(issues in retail pricing strategy)
Time
Posted:
October 24, 2012
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Small Players Seek an Alternative to the Expense of Pay-Per-Click
(small advertisers finding search ads too costly)
New York Times
Posted:
October 19, 2012
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Coke's Facebook Expert on How to Build a "Social" Brand
(insight on marketing using social media)
Fortune
Posted:
October 18, 2012
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