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Bed, Bathrobe and Beyond
(hotels sell own brand of products)
New York Times
Posted:
October 16, 2012
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Walmart Announces Same-Day Delivery, Tries to Beat Amazon at Its Own Game
(distribution challenge)
Time
Posted:
October 15, 2012
|
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Amazon Confirms Kindle is Sold at Cost
(pricing promotional strategy)
NBC News
Posted:
October 14, 2012
|
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JC Penney's 'Uncoupon' Shows Evolution of Brand's Pricing Strategy
(targeting pricing promotions)
NBC News
Posted:
October 14, 2012
|
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OctoNovemCember? Retailers Speed Holiday Calendar
(holiday retailing season starts earlier)
MSNBC
Posted:
October 14, 2012
|
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Wendy's Logo Gets a Makeover, First Since 1983
(example of how logo decisions are long-term)
USA Today
Posted:
October 12, 2012
|
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Girl Scouts Update Recipe for Cookie Box
(new packaging design)
New York Times
Posted:
October 12, 2012
|
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Serville Brands
(why brands need to cater to customers' needs)
Trendwatching
Posted:
October 7, 2012
|
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Privacy Advocates and Advertisers at Odds Over Web Tracking
(issues arise while attempting to set acceptable standards)
New York Times
Posted:
October 7, 2012
|
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Apple Tops List Of The World's Most Powerful Brands
(brand rankings)
Forbes
Posted:
October 6, 2012
|
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Fan Sites Settle Children’s Privacy Charges
(issue of collection of information online)
New York Times
Posted:
October 4, 2012
|
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List of Global Brands Keeps Coke on Top, and Apple Jumps Up
(annual top brands listing)
New York Times
Posted:
October 4, 2012
|
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Six Retailers Hiring Big for the Holidays
(retail hiring may suggest strong holiday shopping)
USA Today
Posted:
October 4, 2012
|
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How Blue Man Group Learned to See Green
(strategies in entertainment marketing)
Fortune
Posted:
October 3, 2012
|
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How Coke Got 52 Million Facebook Likes
(social marketing strategy)
Fortune
Posted:
October 3, 2012
|
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Mobile Ads: Here's What Works and What Doesn't
(what should be included in a mobile promotion strategy)
Wall Street Journal
Posted:
September 28, 2012
|
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Craig Marks: I Want My MTV
(history of early MTV marketing)
NPR
Posted:
September 26, 2012
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Savoring Success by Expanding the Brand
(marketing strategy of leading spice maker)
New York Times
Posted:
September 20, 2012
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Wal-Mart to Stop Selling Kindles and Other Amazon-Branded Products
(supplier turns strong competitor)
Los Angeles Times
Posted:
September 20, 2012
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Government's E-Book Case Helps Amazon Build Toward a Monopoly
(more on the recent pricing-fixing settlement)
Los Angeles Times
Posted:
September 12, 2012
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