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Mcdonald's to Open Vegetarian Restaurants in India
(tailoring product mix to local needs)
NBC News
Posted:
September 10, 2012
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Amazon to Allow Kindle Fire Users to Pay to Block Ads
(adjusts controversial advertising approach)
New York Times
Posted:
September 10, 2012
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E-Book Settlement Has Publishing World in Turmoil
(Amazon wins big pricing case)
Los Angeles Times
Posted:
September 10, 2012
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How to Hire the Right Salesperson For the Job
(types of sales roles)
Fortune
Posted:
September 10, 2012
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7 Low-Cost Design Ideas for Small Retail Spaces
(ideas for enhancing retail space)
Entrepreneur Magazine
Posted:
September 10, 2012
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Top 50 Mailers
(list to top companies using direct mail marketing)
Target Marketing Magazine
Posted:
September 2, 2012
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Marketing Pros: Big Brand on Campus
(educational institutions add marketing talent)
Wall Street Journal
Posted:
September 2, 2012
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Target Battles Walmart for Low-Price Supremacy
(results of pricing study)
Time
Posted:
August 31, 2012
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7 Promotional Stunts That Work
(low cost sales promotion ideas)
Time
Posted:
August 16, 2012
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Amazon's Retail Bulldozer Rumbles On
(distribution strategy)
Fortune
Posted:
August 2, 2012
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When Is Advertising A Waste Of Money?
(key objectives of advertising)
Forbes
Posted:
July 5, 2012
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Strategies for Answering Your Customers' Toughest Questions
(advice for responding to customers)
Harvard Business Review
Posted:
June 28, 2012
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Mattel Buying Thomas the Tank Engine's Parent
(acquires famous children's brand)
Los Angeles Times
Posted:
October 26, 2011
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How Lego and Other Brands Grab the News Spotlight
(product placement strategy)
MSNBC
Posted:
August 16, 2011
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Truck Firms Gird for New Limits
(proposed changes in transportation)
Wall Street Journal
Posted:
July 8, 2011
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Peapod Keeps on Truckin'
(the market for home grocery delivery)
Internet Retailer
Posted:
April 28, 2011
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Retailers Team Up Against Amazon
(offers consumers membership with unlimited shipping)
Wall Street Journal
Posted:
October 9, 2010
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Trash-Proof Press Kits
(effective press handouts at trade shows)
Exhibitor Magazine
Posted:
April 25, 2010
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Managing an Online Reputation
(advice for handling what people say online)
New York Times
Posted:
July 30, 2009
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Foreclosed Houses Haunt Home Builders
(home builders face tough marketing challenges)
Wall Street Journal
Posted:
March 12, 2009
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