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Free Meals: Hotels say, 'Have a Bite on Us'
(free promotion spreads through industry)
USA Today
Posted:
May 21, 2013
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Digitizing Eating Out
(how restaurant marketing is changing)
United Press International
Posted:
May 20, 2013
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Media Power 50
(top promotional outlets for B-to-B marketers)
B-to-B Magazine
Posted:
May 14, 2013
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How Do I Use Online Video Effectively in My Campaign?
(research and strategy for online video advertising)
MillwardBrown
Posted:
May 9, 2013
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Coca-Cola Anti-Obesity Promises Include No Advertising to Kids
(marketing changes to address obesity issue)
Los Angeles Times
Posted:
May 8, 2013
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Bait and Switch: Beware Low-Price Guarantees
(understanding retailers' price-matching programs)
Time
Posted:
May 6, 2013
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J.C. Penney Ad Apologizes to Customers
(ad asks customer to reconsider the retailer)
USA Today
Posted:
May 1, 2013
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That Coconut Scent, No Bikini Required
(company ends long running contest)
New York Times
Posted:
April 23, 2013
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Tena Tries Fresh Terms for a Delicate Topic
(marketing for medical issues)
New York Times
Posted:
April 16, 2013
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A Scandalous Month Pays Off for Victoria’s Secret
(controversial promotion appears to payoff)
BusinessWeek
Posted:
April 12, 2013
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Films Stretch Out Movie 'Openings'
(publicity helped by longer time frame)
Wall Street Journal
Posted:
April 1, 2013
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Small Businesses Still Aren’t Spending on Online Ads
(why smaller firms have resisted online advertising)
BusinessWeek
Posted:
March 20, 2013
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NPR Wants to Click With Those Who Tweet
(make effort to gain younger audience)
New York Times
Posted:
March 13, 2013
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How 600 Bucks Buys 20 Million Users
(how tech companies rely on product development rather than promotion)
Forbes
Posted:
March 6, 2013
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The Hazards of Celebrity Endorsements in the Age of Twitter
(how social media impacts celebrity promoters)
Knowledge @ Wharton
Posted:
March 1, 2013
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Wineries Pour Efforts Into Targeting Younger Drinkers
(aims at younger target market)
Los Angeles Times
Posted:
March 1, 2013
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Selling Products by Selling Shared Values
(how companies engage in social marketing)
New York Times
Posted:
February 14, 2013
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How SodaStream Took on the Super Bowl—and Lost, Then Won
(company benefits from rejected ad)
The Daily Beast
Posted:
February 5, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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Tongue in Cheek, Aiming at a Sweet Tooth
(commercial pokes fun at end of the world)
New York Times
Posted:
December 19, 2012
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