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How SodaStream Took on the Super Bowl—and Lost, Then Won
(company benefits from rejected ad)
The Daily Beast
Posted:
February 5, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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Tongue in Cheek, Aiming at a Sweet Tooth
(commercial pokes fun at end of the world)
New York Times
Posted:
December 19, 2012
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In Mayan Doomsday, Marketers See $$$ Opportunity
(see profits in end-of-the-world warnings)
NBC News
Posted:
December 17, 2012
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Earlier Kickoff for Super Bowl Advertising Campaigns
(advertisers let loose early on big game ads)
New York Times
Posted:
December 12, 2012
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Toy Sellers' Bonanza or Parental Danger Zone?
(issues with marketing to children)
Knowledge @ Wharton
Posted:
December 9, 2012
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Marketers Find Ways to Link Their Brands to the Season
(more companies try seasonal promotion)
New York Times
Posted:
November 29, 2012
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Retailers Find Profits With Paperless Receipts
(email receipts allow for promotion opportunities)
USA Today
Posted:
November 4, 2012
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By Matching Online Prices, Are Best Buy and Target Doing Exactly What Amazon Wants?
(issues in retail pricing strategy)
Time
Posted:
October 24, 2012
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Bed, Bathrobe and Beyond
(hotels sell own brand of products)
New York Times
Posted:
October 16, 2012
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How Blue Man Group Learned to See Green
(strategies in entertainment marketing)
Fortune
Posted:
October 3, 2012
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Mobile Ads: Here's What Works and What Doesn't
(what should be included in a mobile promotion strategy)
Wall Street Journal
Posted:
September 28, 2012
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Amazon to Allow Kindle Fire Users to Pay to Block Ads
(adjusts controversial advertising approach)
New York Times
Posted:
September 10, 2012
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A Mexican Beer Rides a Social Media Wave
(social media marketing strategy)
New York Times
Posted:
August 14, 2012
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Where Even Sausage Rings Are Put on the Chopping Block
(control over promotion during the Olympics)
New York Times
Posted:
July 26, 2012
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Muppets Company Severs Ties With Chick-Fil-A Over Gay Marriage Stance
(issue leads to removal of promotional products)
MSNBC
Posted:
July 24, 2012
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When Is Advertising A Waste Of Money?
(key objectives of advertising)
Forbes
Posted:
July 5, 2012
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Big Ideas: Research Can Make a Big Difference
(developing promotional themes)
MillwardBrown
Posted:
June 27, 2012
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How Long Does a Razor Really Last? Gillette Comes Clean
(insights on the marketing of razor blades)
Fortune
Posted:
June 7, 2012
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Promoting Nutrition, Disney to Restrict Junk-Food Ads
(places restrictions across all media properties)
New York Times
Posted:
June 6, 2012
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