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Rent-A-Wreck Trades in Its Beat-up Car-Rental Image
(challenges in changing a company's image)
USA Today
Posted:
July 22, 2010
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Social Media Draws a Crowd
(the growth of social media sites)
Wall Street Journal
Posted:
July 20, 2010
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USA Network Program Rewards Loyal Viewers
(loyalty promotion for watching TV)
DM News
Posted:
July 15, 2010
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A Marketing Revolution in Real Estate
(changing strategy for real estate agents)
New York Times
Posted:
July 6, 2010
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How the Internet Has Transformed B-to-B Media
(review of B-to-B over last 10 years)
B-to-B Magazine
Posted:
June 27, 2010
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Getting Dad to Do Diaper (Buying) Duty
(targeting changing consumer market)
New York Times
Posted:
June 26, 2010
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A Pitch for Hummus Goes Nationwide
(product becomes more mainstream)
New York Times
Posted:
June 8, 2010
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Kellogg Slapped Again For Exaggerated Health Claims
(FTC orders end to claims)
NPR
Posted:
June 4, 2010
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Best-Loved Advertising Taglines
(classic ad slogans)
Forbes
Posted:
May 31, 2010
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Trash-Proof Press Kits
(effective press handouts at trade shows)
Exhibitor Magazine
Posted:
April 25, 2010
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In the Mood to Clean? They Know
(how companies know when to advertise)
New York Times
Posted:
April 20, 2010
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Stopping Ambush Marketers During the World Cup
(non-sponsor marketers try to associate with major event)
Time
Posted:
April 9, 2010
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Branding Comes Early in Filmmaking Process
(how Hollywood looks for promotional deals to support movies)
New York Times
Posted:
April 5, 2010
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Crowdsourcing Gets Companies Cheap Help Online
(shift marketing activities to the public)
USA Today
Posted:
April 1, 2010
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Entrepreneurs Question Value of Social Media
(struggle to see how to make it work for them)
Wall Street Journal
Posted:
March 16, 2010
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Marketers Make Most of Social Media for NCAA Promotions
USA Today
Posted:
March 15, 2010
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Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe
(how package design change was made)
FastCompany
Posted:
February 24, 2010
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Toyota Uses Olympic Ads to Seek Redemption
(advertising out of a crises)
New York Times
Posted:
February 19, 2010
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How to Build a Brand Internationally
(steps for building a global brand)
Inc. Magazine
Posted:
February 3, 2010
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Snickers Will Try, Try Again With a Super Bowl Ad
(overcoming a controversial ad)
USA Today
Posted:
January 28, 2010
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