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Don't Use the R-Word: Hotels Find Trick to Business Bookings
(dropping word resort from hotel name)
Wall Street Journal
Posted:
January 27, 2010
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Marketers' Use of Twitter Goes Beyond Just Tweeting
(how marketers are using this social media outlet)
BrandWeek
Posted:
January 25, 2010
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What's That Smell?
(scent marketing)
Exhibitor Magazine
Posted:
January 9, 2010
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Pepsi Benches Its Drinks
(decides not to advertised during Super Bowl)
Wall Street Journal
Posted:
December 17, 2009
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Ads Seek to Rebrand Made in China
(the challenge of changing an image)
Marketplace
Posted:
December 9, 2009
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AOL Revamping Its Logo, Hoping to Revive the Brand
(re-brands the famous logo)
New York Times
Posted:
November 23, 2009
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Once Wary of the Web, Luxury Brands Embrace It
(high-end international brands accept the web)
New York Times
Posted:
November 20, 2009
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Godiva Rides in a New Direction
(selling high-end brand during poor economy)
New York Times
Posted:
November 17, 2009
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Promotional Event Leads to Violence in Paris
(promotion gone wrong)
New York Times
Posted:
November 15, 2009
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Marketers Salivating Over Smartphone Potential
(learning more about how customers use their mobile devices)
USA Today
Posted:
October 22, 2009
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A Place Where Sponsors Sign Athletes
(automating the process of finding a sports spokesperson)
New York Times
Posted:
October 20, 2009
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In Digital Era, Marketers Still Prefer a Paper Trail
(direct mail and printed materials still widely used)
Wall Street Journal
Posted:
October 17, 2009
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Beyond Functional Benefits
(understanding product benefits in PDF format)
AMA Marketing News (via Prophet)
Posted:
October 15, 2009
|
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Brands Seek Fans on Facebook
(review of how leading brands are using)
BrandWeek
Posted:
October 13, 2009
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Marketing on $700 a Year
(growing a sizable business with little promotional funds)
BrandWeek
Posted:
October 13, 2009
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More Ads for Basic Brands as Shoppers Spend Less
(the return of traditional brands)
New York Times
Posted:
October 10, 2009
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What Do All These Phone Apps Do? Mostly Marketing
(marketing benefit of smartphone apps)
New York Times
Posted:
October 5, 2009
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Mobile Marketing Reaches Consumers on the Go
(more marketers explore mobile device marketing)
IndustryWeek
Posted:
October 5, 2009
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Must-Try Marketing Maneuvers
(tips for getting attention)
Forbes
Posted:
October 5, 2009
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Dialing Into Mobile Marketing
(new emphasis on marketing through mobile devices)
CRM Buyer
Posted:
September 25, 2009
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