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Beyond Pipe and Drape
(new ideas for trade show displays)
Exhibitor Magazine
Posted:
September 22, 2009
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Tobacco Firms Sue to Block Marketing Law
(challenge promotion and packaging requirements)
New York Times
Posted:
September 3, 2009
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Rights of Publicity - Wake Up and Smell the Coffee!
(legal issue over use of image on packaging)
LegalBytes
Posted:
August 24, 2009
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Notice Those Ads on Blogs? Regulators Do, Too
(question of whether content is being paid for by advertiser)
New York Times
Posted:
August 11, 2009
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Magazines Turn to Cover Ads, and Even Pouches, for Revenue
New York Times
Posted:
August 11, 2009
|
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Dentists Step Up Marketing as Patients Skip Their Visits
(tough times lead dentists to promote)
Wall Street Journal
Posted:
August 11, 2009
|
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Staples Buttons Up
(insight into successful ad campaign)
Brandchannel
Posted:
August 4, 2009
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Word-of-Mouth Spend Hits $1.5 Bil.
(stats on growing method of promotion)
BrandWeek
Posted:
August 4, 2009
|
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30 Memorable Marketing Campaigns
(list of historical marketing promotions)
Inc. Magazine
Posted:
July 15, 2009
|
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Spinning the Web: P.R. in Silicon Valley
(the evolution of PR)
New York Times
Posted:
July 13, 2009
|
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Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most
(consumer decision influences)
Nielsen
Posted:
July 13, 2009
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Mobile Media Usage Soars, Opens New Vistas for Marketers
BrandWeek
Posted:
July 9, 2009
|
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Giving Products a Good Backstory
(creating stories to sell products)
BusinessWeek
Posted:
May 21, 2009
|
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Advertising Yourself: Building a Personal Brand through Social Networks
Knowledge @ Wharton
Posted:
April 18, 2009
|
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Secrets of the TV Pitchmen
(what it takes to be an informercial star)
Fortune
Posted:
April 11, 2009
|
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Cable's Answer to Online's Ad Success: Targeting
(interactive TV ads)
USA Today
Posted:
April 8, 2009
|
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Boost Your Brand
(finding the right spokesperson)
Entrepreneur Magazine
Posted:
April 4, 2009
|
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L.A.'s Great Signage Debate
(debate on giant billboards)
Los Angeles Times
Posted:
March 28, 2009
|
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Snuggie Rode Silly Ads to Stardom Over Rivals
(infomercial success story)
New York Times
Posted:
February 27, 2009
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The Body as Billboard: Your Ad Here
New York Times
Posted:
February 21, 2009
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