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How to Use Twitter to Push Your Products: Lessons from Woot
(promoting on an emerging social network)
MarketingSherpa
Posted:
January 23, 2009
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The Retreat From Experimental, New Media Marketing
(going with less risky promotion options)
BusinessWeek
Posted:
January 7, 2009
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Microsoft Wants You to Throw a Party for Its Xbox
(the house party promotion)
USA Today
Posted:
December 24, 2008
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Promotions that Work in a Down Economy
Promo Magazine
Posted:
December 20, 2008
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Moonvertising
(not possible yet but maybe in the future)
New York Times
Posted:
December 13, 2008
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Goodbye Seduction, Hello Coupons
(marketers seek ways to make their products seem affordable)
New York Times
Posted:
November 13, 2008
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Billboards Brighten Los Angeles Night, to the Anger of Many
(protest against excessive number of billboards)
New York Times
Posted:
November 8, 2008
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Like a Billboard, but, Oh, So Sleek
(digital signage in a big way)
New York Times
Posted:
November 8, 2008
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Getting Serious About 360
(the challenge of intergrated marketing oommunication)
MillwardBrown
Posted:
November 1, 2008
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Take Heart With Cause Marketing
Sales and Marketing Management
Posted:
October 16, 2008
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Character Counts
(using mascots and characters for promotion)
Entrepreneur Magazine
Posted:
August 28, 2008
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Are Whitepapers Dead?
(problems with whitepapers as promotional tool)
Target Marketing Magazine
Posted:
May 23, 2008
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Entrepreneur Floats Ad Clouds in the Sky
(machine creates logo shaped clouds)
USA Today
Posted:
May 9, 2008
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How to Sell Your Product on TV
(the basics of informercials)
ABC News
Posted:
May 9, 2008
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Show and Tell Moves Into Living Rooms
(experiential marketing using house parties)
New York Times
Posted:
April 4, 2008
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A Cab Ride Turned Sales Pitch
(hiring cab drivers to promote)
Marketplace
Posted:
January 24, 2008
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Managing Multiple Agencies
(how to deal with more than one advertising agency)
B to B Magazine
Posted:
January 18, 2008
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Uncle Sam Wants You, But Ads Target Mom, Dad
(promotion options by US Army to attract recruits)
Wall Street Journal
Posted:
November 30, 2007
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Tattoo Ads Turn People Into Walking Billboards
MSNBC
Posted:
November 30, 2007
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Radio Lives
(the art of radio promotions)
Promo Magazine
Posted:
November 9, 2007
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