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Brands are learning to "Say Cheese"
(use of images in promotion)
Fortune
Posted:
May 31, 2012
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Why Edgy Marketing Puts Marketers on Edge
(risks in advertising)
Los Angeles Times
Posted:
May 23, 2012
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Skechers to Pay $40 Million to Settle Federal Toning Shoes Case
(settles claims of misleading promotion)
Los Angeles Times
Posted:
May 17, 2012
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Reviving Two Characters by Tearing Them Apart
(strategy to revive old brand)
New York Times
Posted:
April 17, 2012
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The New 'Ketchup'
(ranch dressing looks to widen usage)
Wall Street Journal
Posted:
April 6, 2012
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Product Doesn't Speak for Itself? Hit the Street in a Clown Suit
(unusual promotions)
Wall Street Journal
Posted:
March 16, 2012
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Aging Stars in a New Role: TV Pitchman
(older celebrities pitch products to older target markets)
New York Times
Posted:
March 13, 2012
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Old Milwaukee's End Run Around Super Bowl Advertising
(creative advertising placement leads to social media buzz)
BusinessWeek
Posted:
February 16, 2012
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Orthodontists Market to Adults Seeking Prettier Smiles
(target fixing adult teeth)
New York Times
Posted:
February 2, 2012
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In Hawaii, a Bid to Sell Each Island as Unique
(adjustment to marketing strategy)
New York Times
Posted:
January 28, 2012
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Brita Puts Its Brand in the Spotlight on a Univision Reality Show
(product placement)
New York Times
Posted:
January 11, 2012
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How Marketers Can Best Reach Mobile-Savvy Hispanics
(keys to understanding this market)
Forbes
Posted:
December 20, 2011
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With a Click of the Remote, Impulse Purchases
(click to buy what is show on TV show)
New York Times
Posted:
December 13, 2011
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Spirit Airlines Fined For How it Advertised $9 Airfares
(pricing promotion not fully disclosed)
Los Angeles Times
Posted:
November 22, 2011
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Walmart Moves Black Friday to Thanksgiving Night
(competition in retailing)
Reuters
Posted:
November 10, 2011
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Online Tools Help Bands Do Business
(how musical groups market direct to fans)
New York Times
Posted:
October 12, 2011
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Patriotic Purchasing
(companies push American-made theme)
Stores Magazine
Posted:
October 5, 2011
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Want More Information? Just Scan Me
(the expanding use of QR codes)
New York Times
Posted:
September 25, 2011
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How a Start-Up Landed Shelf Space at Wal-Mart
(how YouTube video helped gain distribution)
Wall Street Journal
Posted:
September 25, 2011
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What Do Bears Have To Do With Toilet Paper?
(history of toilet paper advertising)
Slate
Posted:
September 23, 2011
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