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Retailers Are Starting the Holidays Even Earlier This Year
(out in front of the holiday)
USA Today
Posted:
September 13, 2011
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On Campus, It’s One Big Commercial
(how companies are marketing on college campuses)
New York Times
Posted:
September 13, 2011
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Stores Link to the Online World
(retailers adopt quick response codes)
Internet Retailer
Posted:
September 8, 2011
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The Social Life
(the growing role of the Social Media Manager)
B-to-B Magazine
Posted:
September 8, 2011
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Wake Up and Hear the Rewards Clamor, CVS
(customers complain over how rewards program is handled)
Los Angeles Times
Posted:
September 1, 2011
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The Great Groupon Debate
(retailers consider value of group coupon sites)
Stores Magazine
Posted:
September 1, 2011
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A Wine Brand Creates a New Theme to Help Spur Growth
(adjusting marketing strategy to spur growth)
New York Times
Posted:
September 1, 2011
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How Lego and Other Brands Grab the News Spotlight
(product placement strategy)
MSNBC
Posted:
August 16, 2011
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Brands Now Direct Their Followers to Social Media
(brands promote their social media sites)
New York Times
Posted:
August 12, 2011
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Food Makers Push Back on Ads for Children
(marketers vs. government regulators)
New York Times
Posted:
July 18, 2011
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Does Social Media Have A Return On Investment?
(questions about effectiveness)
FastCompany
Posted:
July 8, 2011
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We Call It Brown. They Call It ‘Weekend in the Country.
(branding colors)
New York Times
Posted:
July 7, 2011
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Marketing To Youth Globally – It’s Child’s Play
(strategies for reaching the teen market)
Forbes
Posted:
July 7, 2011
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Magazines Host Parties, and Introduce Some Brands
(offer product sampling opportunities)
New York Times
Posted:
June 17, 2011
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2 Hoteliers Form Partnerships to Enhance Luxury Image
(see marketing value in partnering with other industries)
New York Times
Posted:
June 8, 2011
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Kraft Aims Kool-Aid Ads at a Growing Hispanic Market
(ad spending increases)
New York Times
Posted:
May 31, 2011
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How Small Companies Are Marketing Through Facebook
(social media marketing)
Entrepreneur Magazine
Posted:
May 26, 2011
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Targeting Millennial Wine Drinkers Online
(special issues in wine marketing)
BusinessWeek
Posted:
May 18, 2011
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The Art of Selling a Yucky Product
(marketing a challenging product idea)
Wall Street Journal
Posted:
May 16, 2011
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Target: Customers on the Go
(the growth of quick response codes in promotion)
Wall Street Journal
Posted:
May 15, 2011
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