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In Shift, Ads Try to Entice Over-55 Set
(targeting 55 and over market)
New York Times
Posted:
May 15, 2011
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The Tupperware Party Moves to Social Media
(enhances promotion on social media)
New York Times
Posted:
May 5, 2011
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12 Steps to Press Success
(getting noticed by trade show media)
Exhibitor Magazine
Posted:
April 28, 2011
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U.S. Seeks Stricter Limits on Food Ads Aimed at Children
(recommend voluntary limits)
New York Times
Posted:
April 28, 2011
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Rescuing ‘Ghost’ Brands From Grocery Limbo
(pumping money into older brands)
New York Times
Posted:
April 14, 2011
|
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Nonprofits Look For New Ways To Get People To Give
(promotion strategies)
NPR
Posted:
April 6, 2011
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Growth in Start-Ups Boosts Makers of Corporate Freebies
(start-up companies boost sales promotion firms)
Wall Street Journal
Posted:
March 31, 2011
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Three Tips to Boost Business on Foursquare
(promotion through social networking)
Entrepreneur Magazine
Posted:
March 24, 2011
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Online Video Offers Low-Cost Marketing For Your Company
(how companies use videos)
New York Times
Posted:
March 17, 2011
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Groupon Chief Defends Marketing Approach
(marketing strategy of leading online company)
BusinessWeek
Posted:
March 15, 2011
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Random Acts of Kindness
(how brands can use kindness as part of marketing strategy)
Trendwatching
Posted:
March 10, 2011
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Betting on Bar Codes
(uses for 2D bar codes)
CRM Magazine
Posted:
March 9, 2011
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Your Brand on TV, for a Fee, in Britain
(first paid product placement)
New York Times
Posted:
March 7, 2011
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How to Get Your Product into a Hollywood Movie
(getting product placement)
Exhibitor Magazine
Posted:
February 26, 2011
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How to Measure Your Brand's Online Influence
(measuring effectiveness of social media)
Inc. Magazine
Posted:
February 19, 2011
|
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Psyched to Buy, in Groups
(the psychology of online promotions)
New York Times
Posted:
February 15, 2011
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The New Rules of Event Marketing
(building interest through events)
Inc. Magazine
Posted:
February 10, 2011
|
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Nation Branding: Shaking Off the Korea Discount
(how a country is using branding)
Knowledge @ Wharton
Posted:
January 14, 2011
|
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10 Most Popular Brand Pages On Facebook
(leading brand pages)
MSNBC
Posted:
January 5, 2011
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Lots of Laughs, and Even More Sales
(story behind Snuggie success)
New York Times
Posted:
December 22, 2010
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