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The Impulse to Buy Can Start Anywhere
(changes in retail marketing)
New York Times
Posted:
December 20, 2010
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How to Use QR Codes to Market Your Business
(cellphone-friendly bar codes)
Inc. Magazine
Posted:
December 17, 2010
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Should Marketers Re-think Animated TV Ads During the Holidays?
(comparing live action ads to animation)
Nielsen
Posted:
December 2, 2010
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Marketers Discover Trucks Can Deliver More Than Food
(promotion using trucks)
New York Times
Posted:
December 2, 2010
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The Just-in-Time Consumer
(consumers change shopping habits)
Wall Street Journal
Posted:
November 26, 2010
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Why Your Toilet Paper is Shrinking
(reducing product size instead of increasing cost)
Fortune
Posted:
November 10, 2010
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Mr. Peanut’s New Look? Old School
(iconic character talks for first time in ads)
New York Times
Posted:
November 10, 2010
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For B-to-B Companies, Finding Facebook Friends Can Be a Struggle
(value of social network as marketing tool)
Wall Street Journal
Posted:
October 24, 2010
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Put Crowdsourcing to Work for You
(low cost methods for creating marketing materials)
Inc. Magazine
Posted:
October 19, 2010
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Ten, Ten, Ten, the Pitchmen Say, 10 Times Over
(marketing using specific date)
New York Times
Posted:
October 9, 2010
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Fastest-Growing PR Stunt: Get Into Guinness Records
(growing method of product promotion)
Wall Street Journal
Posted:
October 5, 2010
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Marketers Get Creative Targeting Hard-to-Reach College Students
(finding creative ways to reach customers)
USA Today
Posted:
October 4, 2010
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Behind Venice’s Ads, the Restoration of Its Heritage
(city looks for revenue in advertising)
New York Times
Posted:
September 19, 2010
|
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Forest, Maker of Celexa, to Pay More Than $313 Million to Settle Marketing Case
(claims included off-label marketing)
New York Times
Posted:
September 17, 2010
|
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To Serve Marketers on Local TV, a Group Updates Its Approach
(adjusting to a changing target market)
New York Times
Posted:
September 17, 2010
|
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How to Work With Independent Sales Reps
(understanding sales roles)
Inc. Magazine
Posted:
September 17, 2010
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Growing Appreciation for P.R. On Madison Avenue
(ad agencies acquire PR firms to boost social marketing)
New York Times
Posted:
September 9, 2010
|
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Chinese Brands Import Foreign Celebrities
(foreign endorsers are in demand)
MSNBC
Posted:
August 30, 2010
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Girls at Comic-Con Find Marketers Ready for Them
(marketing to a new generation of event attendees)
New York Times
Posted:
August 14, 2010
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Nestlé Will Drop Claims of Health Benefit in Drink
(a case of deceptive advertising)
New York Times
Posted:
July 23, 2010
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