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10 Questions to Ask Before Hiring a PR Firm
(research public relations firms)
Entrepreneur Magazine
Posted:
January 24, 2013
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Recovering From a Blow to Your Brand's Reputation
(brands with publicity problems)
Inc. Magazine
Posted:
August 25, 2011
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How Lego and Other Brands Grab the News Spotlight
(product placement strategy)
MSNBC
Posted:
August 16, 2011
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Branding China: From Maker To Innovator
(efforts to change image)
MillwardBrown
Posted:
April 18, 2011
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Random Acts of Kindness
(how brands can use kindness as part of marketing strategy)
Trendwatching
Posted:
March 10, 2011
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The New Rules of Event Marketing
(building interest through events)
Inc. Magazine
Posted:
February 10, 2011
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How to Host a Customer Event
(keys to successful event promotion)
Inc. Magazine
Posted:
January 28, 2011
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Public Relations in China: Dirty Tricks, Scandals
(unethical PR practices)
MSNBC
Posted:
October 26, 2010
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Rejection by N.B.A. Gives New Shoes Even Greater Bounce
(high price sneaker attracts attention)
New York Times
Posted:
October 26, 2010
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Fastest-Growing PR Stunt: Get Into Guinness Records
(growing method of product promotion)
Wall Street Journal
Posted:
October 5, 2010
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Growing Appreciation for P.R. On Madison Avenue
(ad agencies acquire PR firms to boost social marketing)
New York Times
Posted:
September 9, 2010
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How to Write a Press Release
(advice for successful PR)
Inc. Magazine
Posted:
September 7, 2010
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Charges Settled Over Fake Reviews on iTunes
(PR efforts catch government's attention)
New York Times
Posted:
August 30, 2010
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How to Plan a Product-Launch Event
(building awareness for a new product)
Inc. Magazine
Posted:
June 23, 2010
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Trash-Proof Press Kits
(effective press handouts at trade shows)
Exhibitor Magazine
Posted:
April 25, 2010
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How to Talk to the Press About Your Company
(tips for getting press coverage)
Inc. Magazine
Posted:
April 23, 2010
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What Are Your Public Relations Efforts Worth?
(methods for tracking when company or product is mentioned)
Forbes
Posted:
January 5, 2010
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Ads Seek to Rebrand Made in China
(the challenge of changing an image)
Marketplace
Posted:
December 9, 2009
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Ad Budget Tight? Call the P.R. Machine
(Hollywood tries more public relations promotion)
New York Times
Posted:
November 25, 2009
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FTC: Bloggers Must Disclose Payments for Reviews
(may begin to regulate bloggers)
USA Today
Posted:
October 6, 2009
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