|
Is Your Web Site Barring the Door to the Press?
(improving publicity opportunities)
E-Commerce Times
Posted:
October 6, 2009
|
|
Managing an Online Reputation
(advice for handling what people say online)
New York Times
Posted:
July 30, 2009
|
|
Spinning the Web: P.R. in Silicon Valley
(the evolution of PR)
New York Times
Posted:
July 13, 2009
|
|
Google's PR Campaign
(take more active role in softening image of being too powerful)
BusinessWeek
Posted:
May 2, 2009
|
|
Why PR is the Prescription
(the promotional value of public relations)
BusinessWeek
Posted:
April 11, 2009
|
|
Marketers Stay in the Conversation With PR
(the need to keep spending on PR even though budgets are cut)
B to B Magazine
Posted:
February 21, 2009
|
|
Detroit's PR Lessons and the Right Way to Ask for Help
(doing PR right in a crisis)
Harvard Business School
Posted:
December 13, 2008
|
|
Need Press? Repeat: Green, Sex, Cancer, Secret, Fat
(hot words in PR)
New York Times
Posted:
July 8, 2008
|
|
Businesses Embrace Blogging
B to B Magazine
Posted:
June 13, 2008
|
|
Dell Incites Internet Buzz
(aggressively defending brand)
Wall Street Journal
Posted:
June 4, 2008
|
|
Dissed Online? How to Fix Your Brand's Rep
BusinessWeek
Posted:
May 20, 2008
|
|
Is Marketing Left Out of CRM?
(communicating with media and other influencers)
CRM Magazine
Posted:
April 4, 2008
|
|
Become the Key(word) Master
(need for search keywords in press releases)
Entrepreneur Magazine
Posted:
March 14, 2008
|
|
How Dictionaries Define Publicity: The Word of the Year
(PR campaign for dictionary publisher)
New York Times
Posted:
December 13, 2007
|
|
Deskside Story
(getting clients one-on-one with reporters)
Inc Magazine
Posted:
November 30, 2007
|
|
Sticky Situations
(handling PR problems)
Promo Magazine
Posted:
October 18, 2007
|
|
Apple is Not Alone in Feeling PR Pain
(examples of companies who have dealt with image problems)
Baltimore Sun
Posted:
September 11, 2007
|
|
Managing Bad Press
(handling PR problems)
Entrepreneur Magazine
Posted:
August 2, 2007
|
|
The Single Greatest Marketing Tool
(the need to understand public relations)
Forbes
Posted:
July 27, 2007
|
|
China Begins PR Drive After Spate of Recalls
MSNBC
Posted:
July 13, 2007
|
