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Public Relations 2.0
(PR using social media)
Entrepreneur Magazine
Posted:
June 29, 2007
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Public Relations 101
(how to arrange speaking engagements)
Franchise Times
Posted:
May 8, 2007
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PR 101: Timing Really is Everything
Marketplace
Posted:
March 16, 2007
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Drive Media Interest at a Trade Show
(using PR for trade shows)
Entrepreneur Magazine
Posted:
February 20, 2007
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Can Paid Blog Reviews Pay Off?
(new options for PR)
B-to-B Magazine
Posted:
February 15, 2007
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How to Become a Household Name
(using PR)
Inc Magazine
Posted:
January 19, 2007
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Do You Need a Web Publicist?
(managing how the web identifies you)
Christian Science Monitor
Posted:
November 29, 2006
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Quick Tips on Corporate Blogging
(getting good PR value from blogs)
ClickZ
Posted:
November 21, 2006
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Goodbye, Retainers
(pay-for-placement PR)
Inc Magazine
Posted:
October 25, 2006
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Blogs Give PR New Job
International Herald Tribune
Posted:
October 17, 2006
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Targeting Partners
(PR strategies in the health care field)
Pharmaceutical Executive
Posted:
October 11, 2006
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Jingle Bells, PR Sells
(public relations for the holiday season)
Multichannel Merchant
Posted:
October 6, 2006
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Street Stunts On The Digital Highway
(marketing gimmicks can be PR goldmine)
BusinessWeek
Posted:
September 1, 2006
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First, Do No Harm: The True Role of Public Relations in Branding
AllAboutBranding
Posted:
August 28, 2006
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FCC Cracks Down on Fake News Reports
(video news releases under scrutiny)
NPR
Posted:
August 17, 2006
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Lessons in Corporate Blogging
(the pros and cons for corporate PR)
BusinessWeek
Posted:
July 21, 2006
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Exxon Mobil's PR Troubles
(audio clip)
NPR
Posted:
June 2, 2006
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Defending Yourself Against the Blogs
Multichannel Merchant
Posted:
May 5, 2006
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Defensive Branding 101: The Role of Search
(protecting brands by purchasing negative keyword searches)
ClickZ
Posted:
March 7, 2006
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Riding the Airwaves
(promoting via radio tour)
Entrepreneur Magazine
Posted:
January 20, 2006
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