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J.C. Penney Hopes to Lure Back Customers With Sales
(reinstates promotional pricing)
NBC News
Posted:
January 30, 2013
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Coupons: Better Than Kissing
(science and couponing)
Forbes
Posted:
December 24, 2012
|
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The Year of the Tablet: Top Kiosk Trends of 2012
(sales promotion trends)
Self Service World
Posted:
December 15, 2012
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Amazon Confirms Kindle is Sold at Cost
(pricing promotional strategy)
NBC News
Posted:
October 14, 2012
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JC Penney's 'Uncoupon' Shows Evolution of Brand's Pricing Strategy
(targeting pricing promotions)
NBC News
Posted:
October 14, 2012
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7 Promotional Stunts That Work
(low cost sales promotion ideas)
Time
Posted:
August 16, 2012
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Brand Police Are on the Prowl for Ambush Marketers at London Games
(marketing method faces restriction)
New York Times
Posted:
July 26, 2012
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Muppets Company Severs Ties With Chick-Fil-A Over Gay Marriage Stance
(issue leads to removal of promotional products)
MSNBC
Posted:
July 24, 2012
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Group Coupon Deals May Not Work For Buyers, Sellers
(questions rising about value of group coupon sites)
USA Today
Posted:
March 16, 2012
|
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McDonald's Will Charge For Happy Meal Toys in SF
(circumvents ban on promotion)
San Francisco Chronicle
Posted:
December 1, 2011
|
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Dealer-Chic
(why consumers seek more deals)
Trendwatching
Posted:
November 22, 2011
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Brand Disloyalty: Recession-weary Consumers Take Discounts to the Extreme
(the bargain-hunting customer)
Knowledge @ Wharton
Posted:
November 3, 2011
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What's a QR Code and Why Should You Care?
(basics of scanable promotion codes)
USA Today
Posted:
November 3, 2011
|
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Stores Link to the Online World
(retailers adopt quick response codes)
Internet Retailer
Posted:
September 8, 2011
|
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The Great Groupon Debate
(retailers consider value of group coupon sites)
Stores Magazine
Posted:
September 1, 2011
|
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Discounts on Movie Tickets Make Theaters Uneasy
(promotion website raises concerns)
Los Angeles Times
Posted:
August 31, 2011
|
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The Leading Edge
(building customer leads at trade shows)
Exhibitor Magazine
Posted:
August 1, 2011
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Customer Loyalty Programs That Work
(past, present and future of rewards programs)
Harvard B-School Working Knowledge
Posted:
July 29, 2011
|
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Free Slurpees Come With a Twist: They May Cost You
(how sales promotion stimulates more purchasing)
USA Today
Posted:
July 12, 2011
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Five Ways You Can Get Started With QR Code Marketing
(promotion for mobile marketing)
Entrepreneur Magazine
Posted:
July 8, 2011
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