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The Importance of Pre- and Post Event Planning
(tradeshow management)
B-to-B Magazine
Posted:
March 16, 2007
|
|
Online Couponing 101 for Retailers
Sales & Marketing Management
Posted:
March 13, 2007
|
|
Bad Boy Marketing
(avoiding risky promotions)
Promo Magazine
Posted:
March 9, 2007
|
|
Making Big Promotions Available, Affordable
(low cost way to run online promotions)
WSJ Startup Journal
Posted:
January 19, 2007
|
|
Clicking Coupons
(click through rate for online coupons)
Stores Magazine
Posted:
December 1, 2006
|
|
The New Economics of Loyalty Programs
(understanding the value of loyalty programs - PDF format)
Mercer Management Journal
Posted:
November 24, 2006
|
|
Apples to Apples, In-Store
(high-tech method to measure effects of in-store promotions)
Promo Magazine
Posted:
November 10, 2006
|
|
Valuable Promotions Produce Valuable Customers
(handing out promotions at trade shows)
B-to-B Magazine
Posted:
October 20, 2006
|
|
More to Publicity Than a Great Booth
(generating publicity at trade shows)
B-to-B Magazine
Posted:
October 13, 2006
|
|
Premiums Pay Off
(value of give-away items)
Promo Magazine
Posted:
October 6, 2006
|
|
Couponing in the Mobile Space
iMedia Connection
Posted:
October 3, 2006
|
|
Tech Trends Threaten Trade Shows
Investor's Business Daily
Posted:
September 29, 2006
|
|
Promotions Gone Wild
CNNMoney
Posted:
September 22, 2006
|
|
The Lowdown on Customer Loyalty Programs: Which Are the Most Effective and Why
Knowledge @ Wharton
Posted:
September 8, 2006
|
|
Clip and Save Holds its Own Against Point and Click
(paper coupons are alive and well)
New York Times (via CNET News.com)
Posted:
August 30, 2006
|
|
Mobile Couponing on the Verge
ClickZ
Posted:
August 22, 2006
|
|
Google Maps Out Coupon Strategy
(matching coupons to online map usage)
ECommerce Times
Posted:
August 15, 2006
|
|
Proper Data Usage Crucial for Loyalty Programs
(managing loyalty cards)
Kiosk Marketplace
Posted:
July 28, 2006
|
|
Spirit Grounds 'Hoffa Hunt' Game
(sales promotion problems)
Detroit News
Posted:
July 21, 2006
|
|
At 25, Frequent Flier Programs Fly Off Course
USA Today
Posted:
June 30, 2006
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