|
Unplug and Play
(trade show selling on a small budget)
Exhibitor Magazine
Posted:
June 28, 2006
|
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10 Ways to Lure Customers to Your Loyalty Program
Chief Marketer
Posted:
June 21, 2006
|
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Hold the Fistfights
(sample sales as a promotional tool)
FastCompany
Posted:
June 15, 2006
|
|
The Personal Touch
(art of trade show selling)
B-to-B Magazine
Posted:
May 9, 2006
|
|
Hit 'Em Where It Helps
(in-store displays for pharma products)
Pharmaceutical Executive
Posted:
May 4, 2006
|
|
Ten Things I Wish I'd Known
(about trade shows)
Exhibitor Magazine
Posted:
May 1, 2006
|
|
Millions Learn the Art of Coupon Clicking
Christian Science Monitor
Posted:
March 28, 2006
|
|
When in Doubt, Use Penguins
(attracting attention at trade shows)
Exhibitor Magazine
Posted:
February 10, 2006
|
|
Show Selection: The Five-Step Shuffle
(strategies for selecting the right trade shows)
Exhibitor Magazine
Posted:
February 10, 2006
|
|
Loyalty Programs - Beyond Behavioral Loyalty
(mostly academic article in PDF format)
Canadian Marketing Association
Posted:
February 9, 2006
|
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Music Premiums Top Charts
(using music for sales promotion)
Promo Magazine
Posted:
January 31, 2006
|
|
At a Theater Near You
(unusual coupon placement)
Promo Magazine
Posted:
January 13, 2006
|
|
Dialing Up Digital P-O-P
PromoMagazine
Posted:
January 11, 2006
|
|
State of the Industry - Trade Show Research
(annual research report)
Exhibitor Magazine
Posted:
December 30, 2005
|
|
Tryvertising
(try before buying)
Trendwatching
Posted:
October 28, 2005
|
|
Nine Simple Fixes, Ten Times the Sales
(improving trade show sales)
Exhibitor Magazine
Posted:
October 5, 2005
|
|
Ask Your Customers, Stupid!
(their needs at trade shows)
Exhibitor Magazine
Posted:
March 18, 2005
|
|
Trade Secrets
(bartering at trade shows)
Exhibitor Magazine
Posted:
February 17, 2005
|
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Five Ways to Make Your Small Exhibit More Effective
Exhibitor Magazine
Posted:
January 26, 2005
|
|
Freebies Still Coming Over Your Computer
Oakland Tribune
Posted:
October 23, 2004
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