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Coupon Obsessives Teach How to Get Extreme
(the burgeoning coupon craze)
MSNBC
Posted:
July 7, 2011
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Now Banks Take a Turn at Coupons
(coupons on bank statements)
New York Times
Posted:
June 17, 2011
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Magazines Host Parties, and Introduce Some Brands
(offer product sampling opportunities)
New York Times
Posted:
June 17, 2011
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Crowded Coupon Industry Competes for Users
(example of growth stage of PLC)
MSNBC
Posted:
May 10, 2011
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12 Steps to Press Success
(getting noticed by trade show media)
Exhibitor Magazine
Posted:
April 28, 2011
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10 Pros and Cons for Using Groupon
(considerations when using online coupon service)
Inc. Magazine
Posted:
April 27, 2011
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Growth in Start-Ups Boosts Makers of Corporate Freebies
(start-up companies boost sales promotion firms)
Wall Street Journal
Posted:
March 31, 2011
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Trade Shows Exhibit Enduring Appeal
(value of trade shows)
B-to-B Magazine
Posted:
March 26, 2011
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Burned by Daily-Deal Craze, Small Businesses Get Savvy
(retailers reconsider how to use group couponing sites)
Wall Street Journal
Posted:
March 24, 2011
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Three Tips to Boost Business on Foursquare
(promotion through social networking)
Entrepreneur Magazine
Posted:
March 24, 2011
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The Downside of Discounting
(issues to watch for when using social coupons)
Entrepreneur Magazine
Posted:
March 24, 2011
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Local Hero
(how Groupon is impacted local businesses)
Internet Retailer
Posted:
March 9, 2011
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Free Mug with Purchase: Retailers and Manufacturers Ramp Up 'Shopper' Marketing
(what it takes to get consumers to buy)
Knowledge @ Wharton
Posted:
February 17, 2011
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Psyched to Buy, in Groups
(the psychology of online promotions)
New York Times
Posted:
February 15, 2011
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Restaurants Reach Out to Customers With Social Media
(new types of promotions)
New York Times
Posted:
January 20, 2011
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Someday, Store Coupons May Tap You on the Shoulder
(the future of coupons)
New York Times
Posted:
December 29, 2010
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Tech Talk
(survey results of technology in trade shows)
Exhibitor Magazine
Posted:
December 20, 2010
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How to Use QR Codes to Market Your Business
(cellphone-friendly bar codes)
Inc. Magazine
Posted:
December 17, 2010
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Bargain Junkies Are Beating Retailers at Their Own Game
(consumers and coupon sites)
Wired Magazine
Posted:
December 9, 2010
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Marketers Discover Trucks Can Deliver More Than Food
(promotion using trucks)
New York Times
Posted:
December 2, 2010
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