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Stores Like Rebates Because Shoppers Are Lazy
(why marketers like rebates)
MSNBC
Posted:
November 4, 2010
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San Francisco Bans Happy Meals
(question of promotion leading to poor eating)
Los Angeles Times
Posted:
November 4, 2010
|
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Event Marketing Still Strong, But Marketers Cautious
(the state of event and trade show marketing)
B-to-B Magazine
Posted:
October 14, 2010
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QR Codes: Are You Ready For Paper-Based Hyperlinks?
(technology trend in sales promotion)
Search Engine Land
Posted:
September 13, 2010
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How to Start a Customer Rewards Program
(adding customer promotions)
Inc. Magazine
Posted:
August 18, 2010
|
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McDonald's Cancels Free Smoothie Over Supply Concerns
(problem with planned sales promotion)
USA Today
Posted:
July 20, 2010
|
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State of the Industry
(the trade show business struggles)
Exhibitor Magazine
Posted:
June 27, 2010
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How to Boost Traffic at Your Trade Show Booth
Inc. Magazine
Posted:
June 4, 2010
|
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Cellphone in New Role: Loyalty Card
(the paper card alternative)
New York Times
Posted:
June 1, 2010
|
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Exhibit Design Awards
(top rated trade show designs)
Exhibitor Magazine
Posted:
May 25, 2010
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The Secret to Trade-Show Success
(trade shows remain a popular method of promotion)
SmartMoney
Posted:
May 14, 2010
|
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Linking Customer Loyalty With Social Networking
(tying display ads to GPS device)
New York Times
Posted:
April 29, 2010
|
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Trash-Proof Press Kits
(effective press handouts at trade shows)
Exhibitor Magazine
Posted:
April 25, 2010
|
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Transportation Tutorial
(basics for transporting a trade show display)
Exhibitor Magazine
Posted:
April 25, 2010
|
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Using Cash as an Enticement in Tough Economic Times
(more contests with cash prizes)
New York Times
Posted:
April 23, 2010
|
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Web Coupons Know Lots About You, and They Tell
(information found on digital coupons)
New York Times
Posted:
April 20, 2010
|
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The Coupon Comeback
(research on coupon usage)
Nielsen
Posted:
April 14, 2010
|
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Branding Comes Early in Filmmaking Process
(how Hollywood looks for promotional deals to support movies)
New York Times
Posted:
April 5, 2010
|
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Fed Cracks down on Gift Card Abuses
(expiration is now 5 years)
Los Angeles Times
Posted:
March 23, 2010
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Super Size Me
(making the most of small trade show space)
Exhibitor Magazine
Posted:
March 23, 2010
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