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Nice Meeting Your Avatar
(growth of virtual trade shows)
Inc
Posted:
May 7, 2009
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@Consumer: Omg We Have Deals 4 U
(offering sales promotions through social networking sites)
MSNBC
Posted:
April 18, 2009
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Marketing and Audience Development Using Custom Sweepstakes
(strategies for running a sweepstakes promotion)
DM News
Posted:
April 15, 2009
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Reflect New Realities of Retailing
(new retail POP designs)
Package Design
Posted:
March 21, 2009
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Drug Companies Shun Promotional Products
(big change in how drug companies promote)
Promo Magazine
Posted:
February 21, 2009
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Kroger Uses Loyalty Data to Target Coupons
(micro marketing technique)
Associated Press (via Google)
Posted:
January 8, 2009
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This Season’s Must-Have: The Humble Coupon
New York Times
Posted:
December 6, 2008
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E-tailers Push E-mail Discounts to Lure Shoppers
USA Today
Posted:
October 25, 2008
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Booth Building for Dummies
(basics of planning a trade show booth)
Exhibitor Magazine
Posted:
October 11, 2008
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Happy World
(background on McDonald's long running promotion)
Promo Magazine
Posted:
October 11, 2008
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Mobile Couponing on the Grow
Promo Magazine
Posted:
July 19, 2008
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Cutting Costs with Online Coupon Sites
(coupon site make a comeback)
BusinessWeek
Posted:
May 9, 2008
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Online Buyers Crack the Code on Deals
(sites offer promo codes for online purchasing)
USA Today
Posted:
April 4, 2008
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The 12 Dumbest Things to do With Giveaways
(promotion mistakes at tradeshows
Exhibitor Magazine
Posted:
March 28, 2008
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Free Drug Samples Cost More in the Long Run
(a case against free product samples)
MSNBC
Posted:
March 26, 2008
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10 Tips for Tabletops
(using table top displays at trade shows)
Exhibitor Magazine
Posted:
January 18, 2008
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From Clipping Coupons to Clicking on Them
(digital coupons in grocery stores)
AP via MSNBA
Posted:
January 16, 2008
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Shifting Coupons, From Clip and Save to Point and Click
(offline coupon supplier shifts to web)
New York Times
Posted:
January 4, 2008
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E-Coupon Tips for Bagging Bargain Hunters
(online coupon sites)
E-Commerce Guide
Posted:
December 21, 2007
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Putting the Shopper Back into Marketing
(point-of-purchase strategies)
MillwardBrown
Posted:
December 7, 2007
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