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Network-based Marketing: Using Existing Customers to Help Sell to New Ones
(power of social networks to generate new customers)
Knowledge @ Wharton
Posted:
January 11, 2007
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Lead Management Takes Cooperation
B-to-B Magazine
Posted:
December 13, 2006
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Presentations with Something for Everyone
(knowing your audience)
BusinessWeek
Posted:
December 8, 2006
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Proceed with Caution: Presentation Roadblocks
(advice for better presentations)
Presentation Magazine
Posted:
December 1, 2006
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Social Networking Technology Boosts Job Recruiting
NPR
Posted:
November 24, 2006
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What’s a Lead?
(getting all to agree on the definition of a lead)
Target Marketing Magazine
Posted:
November 10, 2006
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We Proudly Present
(ideas for presenting at trade shows)
Exhibtor Magazine
Posted:
September 27, 2006
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Virtual Trade Shows Stage a Comeback
B-to-B Magazine
Posted:
September 12, 2006
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Follow My Lead
(building stronger tradeshow sales leads)
Exhibitor Magazine
Posted:
September 8, 2006
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Take the Terror Out of Presentations
(overcoming fear of presenting to a group)
Presentation Magazine
Posted:
September 8, 2006
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Integration Key to Lead Generation
B to B Magazine
Posted:
July 25, 2006
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Seven and Seven: Tips for Running Effective Webinars
(online presentations)
Chief Marketer
Posted:
July 21, 2006
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The Power of Referrals
(sales leads through referrals - PDF format)
MarketingTimes
Posted:
July 19, 2006
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Marketing Must Grapple With the Unpredictable Consumer
(b-to-b selling strategies)
Portland Business Journal
Posted:
June 13, 2006
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Making Your (Power) Point
(tips for better presentations)
Inc Magazine
Posted:
May 25, 2006
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Social Networking: Getting in Touch the CRM Way
destinationCRM
Posted:
March 2, 2006
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It's Who You Know
(networking for sales leads)
Entrepreneur Magazine
Posted:
November 21, 2005
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It's All in the Sequence
(effective presentations)
BusinessWeek
Posted:
September 16, 2005
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Paper vs. Electronic
(trade show lead generation)
Exhibitor Magazine
Posted:
August 29, 2005
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Working the Net
(social networks)
Entrepreneur Magazine
Posted:
July 14, 2005
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