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Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
(companies respond quickly using social media)
Advertising Age
Posted:
February 7, 2013
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Why Email Spam Is on the Decline
(spammers move away from email to online advertising)
Fortune
Posted:
February 7, 2013
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Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
(big event advertising)
New York Times
Posted:
January 24, 2013
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Online Ad Spending Tops $100 Billion in 2012
(one firm's estimate of online ad spending)
Forbes
Posted:
January 9, 2013
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Ahh...TV commercials to Get Quieter Starting Thursday
(new law affects ads)
NBC News
Posted:
December 12, 2012
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Earlier Kickoff for Super Bowl Advertising Campaigns
(advertisers let loose early on big game ads)
New York Times
Posted:
December 12, 2012
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Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
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Your Online Attention, Bought in an Instant
(bidding technologies to reach customers through reality of online advertising)
New York Times
Posted:
November 23, 2012
|
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Apple's Most Unforgettable Ads
(print ad history)
Forbes
Posted:
November 15, 2012
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Retailers Find Profits With Paperless Receipts
(email receipts allow for promotion opportunities)
USA Today
Posted:
November 4, 2012
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Advertising Relearned for Mobile
(ads begin to take advantage of mobile devices)
New York Times
Posted:
October 29, 2012
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Small Players Seek an Alternative to the Expense of Pay-Per-Click
(small advertisers finding search ads too costly)
New York Times
Posted:
October 19, 2012
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Do Not Track? Advertisers Say ‘Don’t Tread on Us’
(growing rift between what advertisers want and what consumers want)
New York Times
Posted:
October 15, 2012
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Privacy Advocates and Advertisers at Odds Over Web Tracking
(issues arise while attempting to set acceptable standards)
New York Times
Posted:
October 7, 2012
|
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How Coke Got 52 Million Facebook Likes
(social marketing strategy)
Fortune
Posted:
October 3, 2012
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Mobile Ads: Here's What Works and What Doesn't
(what should be included in a mobile promotion strategy)
Wall Street Journal
Posted:
September 28, 2012
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Amazon to Allow Kindle Fire Users to Pay to Block Ads
(adjusts controversial advertising approach)
New York Times
Posted:
September 10, 2012
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Top 50 Mailers
(list to top companies using direct mail marketing)
Target Marketing Magazine
Posted:
September 2, 2012
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A Mexican Beer Rides a Social Media Wave
(social media marketing strategy)
New York Times
Posted:
August 14, 2012
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Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights
(cities look to ads for revenue)
New York Times
Posted:
June 25, 2012
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