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Media Power 50
(top promotional outlets for B-to-B marketers)
B-to-B Magazine
Posted:
May 14, 2013
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How Do I Use Online Video Effectively in My Campaign?
(research and strategy for online video advertising)
MillwardBrown
Posted:
May 9, 2013
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Online Ads Can Now Follow You Home
(the advent of cross-screen marketing_
Wall Street Journal
Posted:
April 30, 2013
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Early Apple Ads
(slideshow of old print ads)
Forbes
Posted:
April 26, 2013
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Digital Advertising Reaches a Record $36.6 billion in 2012
(growth of Internet and mobile advertising)
Los Angeles Times
Posted:
April 17, 2013
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Ford Apologizes for Ads Showing Bound, Gagged Women
(car marker deals with ads aired in India)
NBC News
Posted:
March 25, 2013
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Small Businesses Still Aren’t Spending on Online Ads
(why smaller firms have resisted online advertising)
BusinessWeek
Posted:
March 20, 2013
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Demand For Ad Jingles Turns L.A. Songwriters into Music Factories
(demand for songs for ads)
Los Angeles Times
Posted:
March 20, 2013
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Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
(companies respond quickly using social media)
Advertising Age
Posted:
February 7, 2013
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Why Email Spam Is on the Decline
(spammers move away from email to online advertising)
Fortune
Posted:
February 7, 2013
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Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
(big event advertising)
New York Times
Posted:
January 24, 2013
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Online Ad Spending Tops $100 Billion in 2012
(one firm's estimate of online ad spending)
Forbes
Posted:
January 9, 2013
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Ahh...TV commercials to Get Quieter Starting Thursday
(new law affects ads)
NBC News
Posted:
December 12, 2012
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Earlier Kickoff for Super Bowl Advertising Campaigns
(advertisers let loose early on big game ads)
New York Times
Posted:
December 12, 2012
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Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
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Your Online Attention, Bought in an Instant
(bidding technologies to reach customers through reality of online advertising)
New York Times
Posted:
November 23, 2012
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Apple's Most Unforgettable Ads
(print ad history)
Forbes
Posted:
November 15, 2012
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Retailers Find Profits With Paperless Receipts
(email receipts allow for promotion opportunities)
USA Today
Posted:
November 4, 2012
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Advertising Relearned for Mobile
(ads begin to take advantage of mobile devices)
New York Times
Posted:
October 29, 2012
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Small Players Seek an Alternative to the Expense of Pay-Per-Click
(small advertisers finding search ads too costly)
New York Times
Posted:
October 19, 2012
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