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More Marketers Connect With Consumers Through Mobile Apps
(mobile takes off)
USA Today
Posted:
June 28, 2009
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Magazine Researchers Explore New Ways to Weigh Ad Impact
(measure print advertising)
New York Times
Posted:
June 13, 2009
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In W.N.B.A., Jersey Sponsorship Could Set New Standard
(US sports team to place sponsor name on uniform)
New York Times
Posted:
June 3, 2009
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Pandora: Unleashing Mobile Phone Ads
(big firms experiment with mobile ads)
BusinessWeek
Posted:
May 30, 2009
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The Food Industry's Newest Smell Test
(packaging enhanced by scent marketing tactics)
Fortune
Posted:
May 30, 2009
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Pay-Per-Click Web Advertisers Combat Costly Fraud
New York Times
Posted:
May 14, 2009
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Mobile Marketing Takes Off in India
BusinessWeek
Posted:
April 29, 2009
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TiVo to Sell Instant Data on What People Watch, Fast-Forward
USA Today
Posted:
April 25, 2009
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A Pricing Revolution Looms in Online Advertising
(ad costs may drop with new behavioral targeting methods)
BusinessWeek
Posted:
April 11, 2009
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Targeting Online Ads
(primer of methods for online targeting - in PDF format)
MillwardBrown
Posted:
March 28, 2009
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Online Advertorial Still an Ugly Duckling in 2009
(problems with advertorial advertising)
ClickZ
Posted:
March 26, 2009
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Survival Skills: The Importance of Event Marketing in a Down Market
B to B Magazine
Posted:
March 21, 2009
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Online Ads: Will Fewer, but Bigger, Be Better?
(new ad formats to be tested)
BusinessWeek
Posted:
March 12, 2009
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Advertisers Get a Trove of Clues in Smartphones
(tracking methods for mobile devices)
New York Times
Posted:
March 12, 2009
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Product Placements, Deftly Woven Into the Story Line
(television product placement)
New York Times
Posted:
March 7, 2009
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Google to Test Surfers' Tolerance for Blow-Up Ads
(test expandable ads)
ECommerce Times
Posted:
March 7, 2009
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Ad Networks Are Transforming Online Advertising
(ad brokers build network by targeting small sites)
BusinessWeek
Posted:
February 27, 2009
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Local Advertising Isn't Jumping Online
(online sites not getting the business they expected)
BusinessWeek
Posted:
February 21, 2009
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Local Web-Ad Market Cools Down
(small business cuts back on advertising)
Wall Street Journal
Posted:
February 19, 2009
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Online Marketing's Bright Spot: In-Text Ads
(ads linked to words in articles)
Fortune
Posted:
February 7, 2009
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