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Naming a Stadium: Frivolous, or Good Marketing?
Associated Press (via Google)
Posted:
February 6, 2009
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What Works in Online Video Advertising?
(companies experiment to try to figure it out)
BusinessWeek
Posted:
January 28, 2009
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The Times to Sell Display Ads on the Front Page
(venerable paper faces challenges with new ad revenue option)
New York Times
Posted:
January 8, 2009
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Web Advertisers Gain the Upper Hand on Formats
(websites accepting non-standard ad formats)
Wall Street Journal
Posted:
December 24, 2008
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Stadium Sponsorship Grows to New Levels
(more visibility for sponsors)
New York Times
Posted:
December 13, 2008
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Google's Search Advertising Going Mobile on iPhone, T-Mobile G1
(new outlet for their ads)
BusinessWeek
Posted:
December 13, 2008
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Advertisers Face Hurdles on Social Networking Sites
(major brands find it difficult getting traction)
New York Times
Posted:
December 13, 2008
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How Phelps Became the Face of PureSport
(behind a celebrity endorsement)
Wall Street Journal
Posted:
December 4, 2008
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Competition for the Portable People Meter?
(a new method for measuring audiences)
CRM Buyer
Posted:
November 29, 2008
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SEM : Word Games
(ideas for improving the copy in search advertising)
Target Marketing Magazine
Posted:
November 21, 2008
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The Trouble with Celebrity Endorsements
BusinessWeek
Posted:
November 15, 2008
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Eight Free Tools for Tuning Up Online Ad Campaigns
(tools for improving online advertsing)
ECommerce Guide
Posted:
November 8, 2008
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Google Puts Ads in Web-Based Games
USA Today
Posted:
October 9, 2008
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Many Roadblocks for Mobile Advertising
PC World
Posted:
October 4, 2008
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We See You
(marketing by customers' physical location)
Inc Magazine
Posted:
October 2, 2008
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Taking Product Placement Another Step
NPR
Posted:
September 25, 2008
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Rallying Cry for Display Ads
(the push for using display and not text ads)
Wall Street Journal
Posted:
September 20, 2008
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Products Placed: How Companies Pay Artists to Include Brands in Lyrics
Wired
Posted:
September 20, 2008
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To Mail or Not to Mail
(reasons to use postal direct mail)
Target Marketing Magazine
Posted:
September 20, 2008
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Ten Things to Do Besides Banners
(summary of Internet advertising options)
ClickZ
Posted:
September 6, 2008
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